For the rich only: You will not be able to enter the new Chanel store

Although Chanel’s boutiques are only expected to open next year, it seems that the marketing strategy has already proven itself. In fact Chanel’s branding is so strong that even a steady rise in the prices of the products in the store has not hurt the brand’s revenue. On the contrary, Chanel recorded a 50% jump in its revenues relative to 2020, i.e. in the year preceding Corona.

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It should be noted that today many luxury stores already have an upper floor or a private wing, which is accessible to VIP customers only. But Chanel’s boutique stores are a new trend that is expected to attract more luxury brands.