LaVita Secures Presenting Sponsorship of Four Hills Tournament Through 2030
The prestigious four Hills ski jumping competition has secured lavita as its presenting sponsor through the 2029-2030 season,bolstering the event’s commercial standing and paving the way for the inaugural women’s tournament in 2026.
the Four Hills Tournament,a cornerstone of the international ski jumping calendar,will continue to benefit from Infront’s global marketing expertise through the 2029-30 season. This extension, announced following a new agreement with the German Ski Association (DSV) and the Austrian Ski Association (ÖSV), signifies a continued partnership built on over a decade of collaboration.
This latest agreement expands the scope of the competition to include a women’s Four Hills Tournament, set to launch in the 2026-27 season. The men’s events will continue alongside the new addition, broadening the tournament’s appeal and reach. Infront has been the marketing partner for the Four Hills, managing sponsorship and advertising rights, as the 2010-11 season. This recent extension marks the fifth time the partnership has been proactively renewed, demonstrating the strength of the relationship.
The Four Hills Tournament unfolds across four iconic venues: Oberstdorf and Garmisch-Partenkirchen in Germany, and Innsbruck and Bischofshofen in Austria. Infront also currently manages the distribution of German media rights for the event, a contract that extends through 2026.
“The partnership with the DSV and the ÖSV has grown over the years and proven to be a strong and trustworthy foundation for further developing and presenting the Four Hills Tournament internationally,” a senior official at Infront Austria stated. “Moving forward together once again creates space for exciting innovations that will enrich the event for both spectators and partners alike.”
LaVita’s expanded role as presenting sponsor, beginning with the 2025-2026 season, builds upon its previous involvement as a main sponsor.As presenting sponsor, the company will gain significant visibility throughout the series, especially in “key broadcast-relevant environments.” LaVita’s branding will also be prominently displayed on athletes’ bibs during the Epiphany Jump in Bischofshofen, a highlight of the global ski jumping season.
Previous presenting sponsors have included Bet-at-home and 4F, highlighting the tournament’s appeal to a diverse range of brands. Other key sponsors currently supporting the Four Hills include Bauhaus, Veltins, Hormann, and Liqui Moly.
Infront’s continued success with the Four Hills Tournament is mirrored in its recent extension of an exclusive eight-year agreement with the Badminton World Federation (BWF) to distribute all media and sponsorship rights. This demonstrates Infront’s growing influence in the international sports marketing landscape.
Why: The Four Hills Tournament secured a presenting sponsor, LaVita, and is expanding to include a women’s tournament.
Who: The key players are the four Hills Tournament organizers, Infront (marketing partner), the German Ski Association (DSV), the Austrian Ski Association (ÖSV), LaVita (presenting sponsor), and previous sponsors like Bet-at-home and 4F.
What: LaVita will be the presenting sponsor through the 2029-2030 season, and a women’s Four Hills Tournament will launch in 2026-27.Infront extended its partnership with the DSV and ÖSV.
How did it end?: The article concludes by highlighting Infront’s broader success in sports marketing, demonstrated by its extended agreement with the Badminton World Federation, signaling continued growth and influence in the industry. The partnership between Infront, DSV, and ÖSV continues, ensuring the tournament’s future growth.
