We are not Avshalom Kor of technology, but it is time to stop ignoring these mistakes
Photo: Imgflip
Israel is perhaps the startup Nation. A country for which technology flows in DNA. We brought the disk on key, Waze and ICQ. Still, not a single day goes by where we do not hear Israelis using technological names and terms incorrectly. So let’s go over the best mistakes and try to figure out where they come from. Take a lot of air, some of the mistakes here are particularly annoying – and there is no way people will stop using them.
1. “Bring the Sony sign”
Photo: Giktiim
Subject: Sony
Israelis have a very strange fondness for brands, and to this day we have no idea why, but somehow a game console has fallen victim to the most difficult Israeliization of all. Instead of calling the PlayStation console by its very clear name, “PlayStation”, many Israelis simply call it “Sony”. If you go to Best Buy in the US and ask for a Sony 5, you’ll probably be looked at as if you landed from space (okay, in this case it could be because it’s not been in stock in the US since it’s launched), but in Israel there is no problem going into the store and asking for Sony, or Offer friends to come to a game night at Sony, and everyone understands that this is not a game on screens, cameras, headphones, speakers, or the nostalgic alarm clock radio.
And in the bonus corner. Dear parents, stop yelling at your kids to leave Nintendo. It’s a Nintendo Switch or just a Switch.
Corollary: Stop calling it Sony, and start saying PlayStation
2. “My cell phone screen is broken”
In the picture “Partner’s cell phone”?
Subject: “Pelephone”
If we have already touched on brands that have become overly common. Just as every tall and big car is a jeep and every refrigerator was once a refrigerator – every cell phone is suddenly a cell phone. but why?
Pelephone was the first company to offer cellular services back in 1986 and it enjoyed a monopoly in the field until the entry of Cellcom at the end of 1994. With a particularly creative name invented by the company’s advertiser at the time, Reuven Weimer Has become a nickname for any cellphone. To this day, the word cell phone resonates in rooms across Israel, and phrases like “I got my cell phone,” or “I have a partner’s cell phone” continue to be thrown into the air as if we were in the 90s, even by people who did not own a cell phone in the years Pelephone launched The brand. Maybe it’s time to make the real separation between the Pelephone brand and the product that is the mobile device?
Conclusion: Stop saying cell phone, and say smartphone, cell phone, mobile device, phone
“Do you have a WiFi on the card?”
Follow us: this, no, wifi. Photo: Unsplash
Subject: “WiFi”
This is perhaps the most common, up-to-date and understandable mistake that exists in Israel today – but that still does not mean that we do not shrink quietly every time we hear it: many years late, since 2020 the State of Israel has finally moved to full EMV support, which means almost every business You need to insert your credit card and remember the secret code – or attach the credit to the terminal in relatively small transactions.
The problem? On the credit cards and terminals is an illustration that terribly reminds Israelis of the marking of Wi-Fi reception on their smartphone – even though one is horizontal and the other is vertical (well, depending on which direction you hold your card). Now, go start explaining to millions of people what EMV is, what NFC is, or try putting the word ‘Contactless’ in everyone’s lexicon.
Instead, many seem to have tacitly agreed to simply call this type of payment “WiFi” to differentiate between modern EMV-standard cards and older cards. From there, I already found myself in a large and completely legitimate parking lot in a mall in central Tel Aviv with this horrible sign:
Photo: Giktiim
Conclusion: Stop saying WiFi, and start saying Contactless, EMV or NFC.
“Did anyone see Shiomi’s iPad?”
Source: Samsung
Subject: “iPad”
So true, Apple’s iPad – like other company products – was not technically the first in the field. But – like other products of the company – it just did it better than everyone else and took over the world of tablets. To this day, according to the author of these lines, this is the best tablet that money can buy, despite the attempts of quite a few competitors from the Android and Windows side. Still, there are people around us who think the iPad is the term, not the tablet. It’s true that it’s the most popular and good tablet in the world, but still, stop with that please.
Conclusion: Isn’t there a bitten apple on it? It’s a tablet. Not an iPad
5. You too, Bluetooth?
In your mother. Screenshot from the Kfir Kasharian channel
Subject: “Bluetooth”, “Glands”, “Bluetooth” and everything in between
This sound may not be ingrained or natural in the Israeli language, but expulsion has meaning, and it is time we stopped ignoring it. A device that almost all of us use every day with a variety of devices is called and written in Bluetooth or Bluetooth, and no other option will satisfy us. Precisely this rather old disruption shows what happens when we do not insist on correcting the wrong ones, and as proof, very recently we came across a multimedia system in an electric vehicle that may have its name rhyming with SkyFell, which says “Bluetooth”. It just means that we’re a few years away from Shahar Hasson shouting something in the ad about “WiFi” on credit cards.
Conclusion: Stop using the Bluetooth, give the Bluetooth the proper respect
Think we exaggerated? Do you have other technological concepts that people use incorrectly? Tell us in the comments or in the official group of geeks
A good old age
Born with a joystick in hand. He has far too many gadgets and far too little free time to play with them all. An unexplained hammer holder for calibrating device batteries. When he’s not busy writing about technology, he likes to talk about it, and a lot
