Samsung Reclaims Foldable Market Leadership with Galaxy Z Fold 7 Surge
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Samsung has dramatically strengthened its position in the burgeoning foldable smartphone market, capturing 64% of global market share in the third quarter of 2025. This marks a significant rebound for the company, fueled by the successful launch of its latest generation devices, the Galaxy Z Fold 7 and Galaxy Z Flip 7.
Dominance Restored After Challenging Period
While Samsung was the first to introduce foldable phones, recent generations had begun to show vulnerabilities, potentially opening the door for competitors. However, the release of the Galaxy Z Fold 7 appears to have reversed this trend. According to data released by Counterpoint Research, Samsung’s market share jumped to 64% in Q3 2025, a substantial increase from 56% during the same period the previous year.
Shipment Volumes Soar 32%
This resurgence in market share is directly correlated with a 32% increase in overall shipment volume for Samsung’s foldable line. The Galaxy Z Fold 7 and Galaxy Z Flip 7 were key drivers of this growth. One analyst noted that the Z Fold 7’s improvements – including a slimmer profile, reduced weight, enhanced hinge durability, and a less noticeable crease – significantly broadened its appeal to premium smartphone consumers.
Competitive Landscape Shifts
Despite Samsung’s gains, the foldable market is becoming increasingly competitive. Several other major manufacturers, including Huawei, Motorola, and Vivo, have also experienced growth in their shipment volumes. However, Honor and Xiaomi both reported considerable declines in their foldable shipments during the same period.
It’s a clear indication that Samsung’s focused improvements to the Galaxy Z Fold 7 have paid off. Prior to the Fold 7’s launch, a comparison in the second quarter of 2025 showed Samsung’s foldable shipments trailing behind both Huawei and Motorola.
Google Remains a Niche Player
The report did not include data on Google’s Pixel Fold series, which is unsurprising given the Pixel’s relatively small footprint in the overall smartphone market, and particularly within the niche foldable segment.
Preparing for Apple’s Entry
Looking ahead, the report highlights that established players like Samsung and Huawei are actively “demonstrating clear technology leadership and sharpening product differentiation strategies” in anticipation of Apple’s expected entry into the foldable market next year. Samsung’s development of the Galaxy Z TriFold is cited as an example of this proactive approach.
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Samsung’s renewed dominance in the foldable market underscores the importance of continuous innovation and responsiveness to consumer demands. The company’s success with the Galaxy Z Fold 7 signals a strong commitment to leading the charge in this evolving segment of the smartphone industry.
