2024-05-22 11:15:04
(ANSA) – ROME, MAY 22 – “We are going to consider the launch of a communication marketing campaign on the usage of equal medicine, similar in effectiveness to the originator model medicine however nonetheless not used sufficient by residents”. This was acknowledged by the Undersecretary of Well being Marcello Gemmato, underlining that the equivalents additionally characterize huge financial savings for each residents and the NHS: “Residents would save 1.1 billion euros which immediately they as an alternative spend out of their very own pockets for the acquisition of name medicine and the NHS would save round 6 billion a 12 months”. A chance to take inventory of the equal medicines market is the convention on the Ministry of Well being ‘Equal medicines: figuring out to decide on’, promoted by Cittadinanzattiva as a part of the ‘Ioequivalgo’ marketing campaign with the unconditional contribution of Egualia. “Italy is behind the EU international locations on the usage of equal medicine and there’s nonetheless robust resistance from residents, but – explains Gemmato – it have to be reiterated that these medicine have the identical energetic ingredient and the identical effectiveness as their originators, due to this fact they don’t there’s cause to not use them. Not solely that, through the use of them residents would even have nice financial savings when it comes to out-of-pocket spending, i.e. at their expense: over 1.1 billion euros out of a complete of round 40 billion in out-of-pocket spending. for all healthcare objects, which is larger exactly within the decrease revenue areas and within the South. The financial savings, when it comes to sources launched for the NHS, would as an alternative be 6 billion per 12 months”. Gemmato additionally recalled that pharmacists have the authorized obligation to supply residents the equal drugs when potential. On this regard, the president of Federfarma, Marco Cossolo, introduced a brand new round to pharmacists to remind them of the duty to suggest equivalents but in addition to underline the significance of right communication to residents relating to the effectiveness and traits of those medicines . Lastly, in comparison with some medicine for which ‘non-substitutability’ is foreseen, “an additional examine needs to be achieved on these – concluded Gemmato -“. (HANDLE).
2024-05-22 11:15:04