Girlfriends Get a Glossy Haircare Reunion
The sitcom stars reunite in a Pattern Beauty ad.
NEW YORK, 2025-06-30
- The cast of Girlfriends reunited for a Pattern Beauty commercial.
- Tracee Ellis ross founded the haircare brand.
- The commercial is directed by the singularly named child.
- The ad celebrates sisterhood, texture, and Black haircare.
It’s giving reunion and results.
Fans are clamoring for a movie after the cast of the early-2000s sitcom Girlfriends reunited in a new commercial for PATTERN Beauty. What haircare brand brought the Girlfriends cast back together? PATTERN Beauty, founded by Tracee Ellis Ross, stars Persia White, Golden Brooks, and Jill Marie Jones.
The stars reprise their roles as Lynn, Maya, and Toni. The women step back into their familiar roles as if no time has passed.
A Curl-Centric Comeback
The brand’s first-ever commercial spot was produced by ATTN: and Prettybird’s De La Revolución. Ross plays Chief CURLtender in a chic curl lounge. She serves personalized hair “cocktails” to clients needing definition, hydration, and that elusive pop.
Did you know? PATTERN Beauty is one of the only Black-owned, Black-founded haircare brands with full offerings across wash, style, treatments, and heat tools.
The ad, set in a vibrant salon-meets-speakeasy, captures “the joy that lives in our shared hair moments,” according to Ross. Each of her former co-stars sports a different curl pattern and hair goal. ross prescribes them custom styling regimens using PATTERN’s collection.
The products include gels, creams, oils, and tools designed for textured hair. Every strand is cared for with intention. The commercial celebrates the nuanced rituals of Black haircare, from swooped edges to voluminous coils.
hair Cocktailing: A Community Practice
“Hair cocktailing is a common practice in our community,” Ross said in a statement. “We layer curl gels, creams, oils and more to create personalized formulas-and PATTERN was built to support that freedom and adaptability.”
The director, known as child, noted, “the trust that Tracee and the PATTERN team placed in me made this collaboration particularly special.I’m still pinching myself.”
The campaign marks more than just a beauty milestone. It feels like a cultural one. Now that Ross has reunited the Girlfriends cast, fans are eager to see a movie happen.
The PATTERN Beauty commercial marks a significant moment, but what does it mean for the future of the Girlfriends cast and the brand? Ultimately, Ross’ vision transcends the typical ad campaign.
The reunion with Persia White, Golden Brooks, and Jill Marie Jones speaks volumes. The show aired for six seasons and left with an unfinished storyline. This PATTERN Beauty commercial offers fans a much-needed taste of nostalgia.It also showcases the enduring power of Black female portrayal in media.
Beyond the “Glam”
PATTERN Beauty’s work signifies a commitment to the Black community. The brand goes beyond the surface. It provides products that cater to the needs of textured hair.
Here’s why this reunion matters:
- authenticity: The ad celebrates natural hair textures, styles, and the cultural meaning of Black hair care.
- Representation: the cast, all Black women, embodies the diversity of Black womanhood.
- Community: The commercial promotes a sense of belonging and shared experiences.
The commercial is not just a marketing tactic. It is indeed a message of empowerment. It is an affirmation that Black women are stunning. Their textured hair is to be celebrated,and their stories deserve to be told.
The Impact of “Hair Cocktailing”
The practice of layering products has become a staple. it is indeed the cornerstone of a successful hair care routine. This is especially true for those with curls and coils. It is indeed a way to achieve desired results. It is also a way to address specific hair concerns.
PATTERN Beauty provides a range of products to facilitate personalized regimens. Products work wonders. They can be used to achieve maximum hydration, definition, and shine. By embracing “hair cocktailing,” the brand empowers individuals. It encourages experimentation and self-expression for hair’s best results.
What’s Next for the Brand?
The PATTERN Beauty brand is expanding. It is indeed evolving to meet the needs of its community. It continues to innovate, with products, tools, and educational content. The goal is to provide the tools and resources for textured hair.They help users achieve their desired styles.
Will there be a *Girlfriends* movie? While no official announcements have been made, the commercial has revived the conversation. It has ignited the hopes of fans.
Tracee Ellis Ross and her co-stars have proven their continued appeal. A *Girlfriends* movie would capitalize on this momentum. It would provide a new chapter in the characters’ lives. One can only imagine what a movie would look like.
FAQs About Pattern Beauty
Here are answers to some frequently asked questions:
What makes PATTERN Beauty different?
The brand specializes in catering to textured hair. It offers a range of products specifically designed to meet the unique needs of curls, coils, and waves.
Are PATTERN Beauty products suitable for all hair types?
Products are formulated primarily for those with textured hair (wavy,curly,and coily).The brand often provides helpful recommendations if you have finer or less textured hair.
Where can I purchase PATTERN Beauty products?
You can find PATTERN Beauty products online and in major retailers.
How can I use hair cocktailing techniques with my hair?
Begin by assessing your hair’s specific needs (moisture, definition, volume). Experiment with layering products. Use hydrating products, stylers, and finishing oils. Find what works best.
Does PATTERN Beauty offer educational content?
Yes! The brand provides guidance and inspiration through its website, social media channels, and other platforms.
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