Live from San Francisco, it’s the second annual GQ Bowl. This year, we’re throwing down in the Bay with Thom Browne, who will be showcasing his fall 2026 collection with a live-streamed fashion show at the Legion of Honor Museum tonight. You can watch it all go down on GQ’s YouTube channel at 7 p.m. PT/10 p.m. EST.
But first up, the celebs are already lining up here in SF—and we’ve got your first look at all the biggest, boldest fits hitting the gray carpet.
To jog your memory: Last year, we partnered with Bode ahead of the big game in the Big Easy. Now, we’re teaming up with Team Thom Browne for our sophomore football-forward runway event. In September, we gathered a bevy of stars to toss the pigskin in some stylish, striped garms for the menswear juggernaut and CFDA chairman’s annual football game; the yearly scrimmage is a Thom Browne tradition dating back to 2014, when he first hosted one in Central Park with his New York employees. Over the years, his label has become a go-to for boundary-pushing pro athletes.
Scroll on to catch the first looks of what’s certain to be an incredible celebration of sports and style.
SAN FRANCISCO, February 7, 2026
Thom Browne Brings Football Fashion to San Francisco’s Legion of Honor
The designer’s fall 2026 collection will be unveiled tonight with a live-streamed show, continuing a tradition that blends high fashion with athletic style.
- Thom Browne will present his fall 2026 collection at the Legion of Honor Museum in San Francisco tonight.
- The event, known as the GQ Bowl, will be live-streamed on YouTube at 7 p.m. PT/10 p.m. EST.
- This marks the second year of the GQ Bowl, following a partnership with Bode last year.
- Thom Browne’s annual football game, a tradition since 2014, has become a highlight of the fashion calendar.
Celebrities are already arriving in San Francisco for the highly anticipated event, showcasing their own bold fashion statements on the gray carpet. The GQ Bowl, a unique fusion of sports and style, is set to deliver another memorable experience.
A Tradition of Style and Sport
This year’s event builds on the success of last year’s collaboration with Bode, which took place ahead of the Super Bowl in New Orleans. The partnership with Thom Browne signifies a continued commitment to showcasing menswear at the intersection of athletics and high fashion.
In September, stars gathered for Thom Browne’s annual football game, a tradition that began in 2014 with a scrimmage among his New York employees in Central Park. The designer’s label has since become a favorite among professional athletes seeking cutting-edge style.
The live-streamed fashion show promises a captivating display of Browne’s latest designs, further solidifying his position as a leading figure in the menswear world. Viewers can tune in to watch the event unfold live on YouTube at 7 p.m. PT/10 p.m. EST.
