Green Friday: in the government, the clip which promotes sobriety on the eve of Black Friday sows discord

2023-11-22 22:31:46

“Which one would you take?” » asks a man, holding two polo shirts in his hand. ” None ! » retorts a “dealer”. Upon discovering this 30-second clip, one of the opuses in a series of four, those who had stuck to the idea that the executive was defending a pro-business line, rubbed their eyes — “we have become environmentalists ! » laughs (cringing) a Walker. And the campaign initiated by Ademe and the Ministry of Ecological Transition to promote sobriety on the eve of Black Friday is causing quite a stir within the government. Quack, contradictory messages and tensions.