The white electrical appliances of Grundig (THOROUGH) Arriving in Israel. After years of being absent from the Israeli market, Ralco will return the company’s products to the country as Grundig’s official and exclusive importer in Israel. Ralco will focus mainly on household electrical products, such as: refrigerators, washing machines and dryers, dishwashers, baking ovens, stoves, hoods and more.
Grundig focuses on developing advanced and innovative technologies that are environmentally friendly and energy efficient. These technologies are applied in all Grundig product families, such as a series of washing machines that use technology that captures microplastic fibers (fibers that are washed with the washing machine water into the oceans and harm animals). So is another environmental technology that allows the use of plastic recycled from drinking bottles in the production of the washing machine drum and refrigerator parts. Grundig has developed technologies for accurate and cost-effective adjustment of the amount of detergent in the dishwasher using a sensor that detects the amount of dirt, and a special sprinkler that allows to shorten the duration of operation in the washing machine.
The topic of reducing food waste is also on the agenda of Grundig engineers, who developed a series of refrigerators with technology VitaminZone which helps in reducing food waste by using a unique technology that extends the life of fruits and vegetables and helps maintain their vitamin content. through technology BioFridge The company produces recycled parts from sugar cane and eggshells for the production of the company’s refrigerators, which significantly reduces the use of plastic.
The white electrical appliance market in Israel is estimated at about NIS 3 billion per year, with the leading categories being refrigerators, ovens and washing machines.
Gihan Yeshin, CEO of Grundig Israel: “group Archlik, the parent company of Grundig and other companies is pleased to offer Israeli consumers, in collaboration with Ralco, Grundig’s innovative and prestigious technologies combined with an agenda of sustainability, greener production and products that incorporate greener technologies that help protect the environment. Israeli consumers know and appreciate the Grundig brand when it was previously marketed in Israel and look forward to the innovative and prestigious technologies it will offer in the field of household electrical appliances as well“.