2024-05-25 10:52:51
Institution of a nationwide distribution community based mostly on a web based platform
Platform/salesperson ‘on-line/offline’ built-in enterprise improvement
Introduction of RFID and Kiosk… Pharmacy enterprise effectivity↑
Lim Jong-hoon, CEO of Hanmi Science, “Growth of HMP Mall-based enterprise ↑”
Hanmi Science introduced on the twenty fourth that its distribution affiliate ‘On-line Farm’ will pursue logistics innovation based mostly on a web based platform, breaking away from the present regional base-centered logistics distribution community. The reason is that it’s main the shift within the healthcare distribution paradigm.
To date, home healthcare distribution has been carried out by a number of massive wholesalers controlling the logistics community based mostly in regional areas. Then again, On-line Farm’s platform goes past the constraints of regional base-centered distribution and reveals a brand new logistics that covers your entire nation by way of cooperation with platform shops.
Within the case of On-line Farm, it’s a distribution firm that’s considerably unfamiliar to normal shoppers. It is because it isn’t a platform distribution firm used instantly by shoppers like Coupang or Market Kurly, however a specialised healthcare distribution firm concentrating on pharmacies and pharmacists. Nonetheless, as demand for healthcare merchandise has elevated centering on pharmacies for the reason that COVID-19 pandemic (world pandemic), experience in finest understanding and using the traits of pharmacies is attracting consideration as a power.
CEO Lim Jong-hoon, who not too long ago grew to become the only real CEO of Hanmi Science, can also be identified to have emphasised the competitiveness of On-line Farm. It’s believed that there’s a excessive risk of enterprise growth based mostly on the community of over 22,500 home pharmacies and HMP Mall, which handles a variety of healthcare merchandise from prescription drugs to well being purposeful meals.
Actually, Onpinepharm is alleged to have maintained its place because the primary on-line and offline pharmaceutical buying and selling platform in Korea for a number of years. The evaluation is that it’s because, as a substitute of buying and distributing merchandise instantly like present wholesalers, they’ve constructed a platform-based digital enterprise mannequin. By means of HMP Mall, a web based pharmaceutical transaction platform, customers can simply order medicines with out time and placement restrictions, and consumer comfort has additionally continued to be improved by launching a devoted software. Along with Hanmi Pharmaceutical merchandise, HMP Mall has 171 normal wholesalers, promoting over 170,000 merchandise. It additionally has the most important variety of merchandise amongst home on-line pharmaceutical buying and selling platforms.
Though its on-line platform is its power, it additionally has a gross sales power of about 200 individuals. A enterprise mannequin that integrates on-line and offline is being developed based mostly on the actions of salespeople with their shoppers.
Woo Ki-seok, CEO of On-line Farm, stated, “Salespeople have been actively speaking on-line and offline to supply sensible assist to pharmacists in operating pharmacies. By means of this, we now have utilized the amassed expertise to precise front-line gross sales websites and naturally pharmacists “We constructed belief with our companions and laid the muse for shared progress,” he stated.
Even on the enterprise execution stage, On-line Farm is main trade innovation. It’s stated to have led to a revolution in healthcare logistics by being the primary within the trade to use the RFID (Radio-Frequency Identification) system, which might verify drug stock, order, and expiration date in pharmacies in actual time. Primarily based on the RFID-based logistics system, the ‘next-day supply after ordering’ service, which was thought-about unconventional up to now, was carried out. Further results have been achieved, reminiscent of 100% returns by figuring out the precise amount of medicines and blocking the supply of faulty merchandise and counterfeit medicines. It’s stated that the web farm devoted to JVM gross sales has had a optimistic impression on the unmatched competitiveness of JVM, an automated pharmaceutical shelling out system affiliate.
It is usually demonstrating its presence within the discipline of digital transformation and enchancment of operational comfort in home pharmacies. In 2019, On-line Farm collaborated with SK Broadband to introduce a pharmacy-only kiosk (Onkiosk). It may be seen as the results of combining On-line Farm’s pharmacy know-how whereas precisely reflecting the wants of pharmacists and clients. It might probably acknowledge all prescriptions and is appropriate with automated dispensers put in in pharmacies. It is usually outfitted with card, money, and good cost capabilities. On-line Farm emphasised that by way of Onkiosk, pharmacists can focus extra on their most important job, which is medicine steering, and this could additionally enhance the satisfaction of shoppers visiting pharmacies.
CEO Woo Ki-seok stated, “As a result of pharmacists are free from duties aside from shelling out, they’ll think about their most important duties, reminiscent of clear shelling out and drugs steering. Sufferers can even obtain detailed explanations concerning the medicines they’re taking, and obtain and pay prescriptions. “The time required will also be diminished,” he defined.
Hanmi Science introduced that On-line Farm’s distribution know-how and steady innovation are contributing to growing company worth. It’s stated that on-line farms play a big position in growing digital advertising capabilities and competitiveness within the healthcare discipline. He additionally emphasised that pharmacies are enjoying a optimistic position in demonstrating their distinctive experience.
Lim Jong-hoon, CEO of Hanmi Science, stated, “On-line Farm, which was born from Hanmi Pharmaceutical’s pharmacy gross sales division, is main innovation within the home healthcare distribution market by rising into a singular pharmacy distribution advertising firm in Korea.”
Kim Min-beom, Donga.com reporter mbkim@donga.com
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2024-05-25 10:52:51