2024-05-04 05:02:46
The brewing firm reported that during the first quarter of 2024 they had a growth of 9.4%.
The group said part of the boost is due to the application of Artificial Intelligence through its app. AIDDA which allowed them to standardize operations and optimize the sales strategy and supply chain based on accurate data on visits and products placed.
The bottler highlighted its strategy in efficient use of water where it has the number one position with the best processes using 2.44 liters of water on average per liter of beer produced, while it claims to have reduced the production figures in its plant to 1.80 liters. Meoqui, Chihuahua.
Regarding their latest results, they explained that they had a carbon reduction of 32% compared to 2018 and their goal towards 2030.
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He highlighted that he used 64% of electrical energy from renewable sources in his production area and a 1.4% reduction in total energy consumption per liter of beer produced against 2021.
“We are entering an era of beer industry innovation where creativity and our business merge to create better connections,” he said. Guillaume DuverdierCEO of the company, during the “Cheers 2024: Innovation, talent and sustainability” where the results of Heineken.
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2024-05-04 05:02:46