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Premium smartphone developed with Qualcomm and integrating Google AI
China’s Honor is betting big on foldable smartphones ahead of Apple’s entry into the segment.
August 28, 2025 12:49 JST
TAIPEI — Honor, China’s leading handset maker, is making a significant push into Europe’s premium foldable smartphone market. This strategic expansion comes as the tech industry eagerly awaits Apple’s rumored entry into the foldable segment,a move many believe could revitalize a market that has become increasingly saturated. Honor’s ambitious play aims to capture market share ahead of this anticipated competitive shift, positioning itself as a key player in the evolving smartphone landscape. The company’s foldable devices are developed in collaboration with Qualcomm and incorporate Google AI.
Honor’s latest foldable, the Magic V2, boasts a nearly seamless fold and a lighter design compared to competitors like Samsung. The device features a Snapdragon 8 Gen 3 processor and enhanced AI capabilities through Google’s Gemini integration, focusing on improved camera performance and personalized user experiences. The company is targeting tech-savvy consumers willing to pay a premium for innovative features and design.
did you know? – Foldable smartphones represent a small but growing segment of the overall smartphone market, with shipments increasing by over 20% in the first half of 2025, according to Counterpoint Research.
Why is Honor expanding now? The company sees an opportunity to establish itself as a leader in the foldable market *before* Apple enters, potentially gaining a loyal customer base and brand recognition. Who is involved? Honor is partnering with Qualcomm for chipsets and Google for AI software. What is the product? The Magic V2 foldable smartphone, featuring Snapdragon 8 Gen 3 and Google Gemini AI. How is this happening? Through strategic growth partnerships and a focus on premium design and features.
However, challenges remain.Honor faces stiff competition from established players like Samsung, which already holds a significant share of the foldable market. price sensitivity in Europe could also hinder adoption, as foldable phones generally command a higher price tag. Moreover, supply chain disruptions and component shortages could impact production and availability.
