HP&C-Philbo CEOs Win Beauty Brand Award | Asia Model Festival

Korea’s Beauty Industry Celebrates Innovation at 20th Anniversary Asia Model Festival

A prestigious gathering of industry leaders and brands convened on October 29th at the High1 Resort Convention Center in Gangwon-do, South Korea, for the 20th Anniversary 2025 High1 Resort Asia model Festival and the associated Maiji Cooperative Beauty Awards. The event, hosted and organized by the Korea Makeup Professionals Professional Exchange Association, underscored the nation’s continued prominence in the global beauty landscape.

did you know? – South Korea is consistently ranked among the top three global exporters of beauty products, alongside the United States and France. Its innovative formulas and trendsetting products drive significant international demand.

Recognizing Excellence in Beauty Innovation

the awards ceremony honored HP&C, with CEO kim Hong-sook accepting the Beauty Brand Award. A commemorative photograph captured the moment with Ahn Mi-ryeo, president of the Korea Makeup Professionals Professional Exchange Association, alongside key figures including Choi Woo-jeong, acting manager; Unizar Filbo CEO; Hair Modalin CEO Lee Kang-hyun; Movins G CEO Kim Jeong-su; and Korea Research Institute for Occupational research President Park Jin-seong. This collective presence signals a strong collaborative spirit within the korean beauty sector.

A Hub for Industry collaboration

The ’20th Anniversary 2025 High1 Resort Asia Model Festival’ served as a platform for a diverse range of companies to showcase their contributions to the industry. Participants included High1 Resort, Smartners All Star, Cheongdam N’Shine Clinic, Hijin Korea, Aviju Clinic, ARZTIN, Oracle Dermatology, UZNEX, Thelavicos, Restylane Kysse, Sculptra, INNER Saengak, LooksBB, HP VITARAN, GIVERNY, acwell, seulmit, Pannuri, Élégance Paris, and Graphenetex (Medalist, Freeworld). The breadth of representation highlights the multifaceted nature of Korea’s beauty market, encompassing skincare, cosmetics, and aesthetic treatments.

Pro tip: – K-beauty’s success is rooted in its rigorous quality control standards and focus on research and growth. Look for products with certifications from the Korea Food & Drug Administration.

The event’s focus on collaboration and innovation positions Korea as a key driver of trends in the international industry. According to a senior official,the festival aims to foster partnerships and accelerate the development of new technologies and products.

Looking Ahead to 2025

The 20th anniversary festivity signifies a milestone for the Asia Model Festival, demonstrating its enduring influence and commitment to promoting excellence within the beauty sector. The event’s continued success suggests a positive outlook for the Korean beauty industry as it navigates an increasingly competitive global market.

Reader question: – How do you see the rise of social media influencing the future of K-beauty trends and product development? Share your thoughts!

Jeongseon, Gangwon-do – Reporter Kim chi-yoon.

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Expanded News Report (answering Why, Who, What, and How):

why: The 20th Anniversary 2025 High1 Resort Asia Model Festival and Maiji Cooperative Beauty Awards were held to celebrate two decades of influence and innovation within the Korean beauty industry, and to foster future collaboration and development.The event aimed to solidify Korea’s position as a global leader in beauty trends and technology.

Who: The event was hosted and organized by the Korea Makeup Professionals Professional Exchange Association. Key attendees included CEOs and presidents from prominent Korean beauty companies like HP&C,

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