St. Petersburg, FL – A significant industrial development is planned for the 65-acre site that formerly housed the headquarters of HSN, the television shopping network. The property, located in North St. Pete, is under contract for what’s being described as one of the largest industrial projects in the Tampa Bay area, signaling a shift in land utilize and potential economic impact for the region. The transformation will involve the demolition of existing structures to make way for a modern warehouse complex.
For nearly five decades, the campus served as the central hub for HSN, a fixture in the world of televised retail. However, in early 2025, QVC Group, HSN’s parent company, announced a consolidation of operations, moving HSN’s broadcasting to its Studio Park headquarters in West Chester, Pennsylvania. The relocation was completed in July 2025, marking the end of an era for the St. Petersburg location.
CBRE began marketing the property for sale last April, initiating the process that has now led to a contract with Greystar, a real estate development and investment company. The plans, as currently outlined, call for a complete overhaul of the site, replacing the existing nine buildings and surface parking with three new concrete warehouse structures. This development represents a substantial investment in the area and a bet on the continued growth of industrial demand in the Tampa Bay market.
A New Industrial Hub Takes Shape
Greystar intends to construct a total of 401,698 square feet of warehouse space in a single phase of construction. The buildings will be of varying sizes: 92,806 square feet, 145,406 square feet, and 163,486 square feet, with a maximum height of 45 feet. The designs emphasize a contemporary aesthetic, incorporating a color scheme of gray, white, and blue, along with large windows overlooking a stormwater pond and parking areas. Loading bays will be strategically positioned inward, optimizing functionality and minimizing visual impact.
The scale of the project positions it as a major industrial undertaking for the Tampa Bay region. While the specific tenants for the warehouse space have not yet been announced, the size and design suggest a focus on distribution, logistics, or light manufacturing. The development is expected to create jobs during both the construction phase and once the facilities are operational, contributing to the local economy.
Impact on North St. Petersburg
The transition from HSN’s corporate campus to an industrial park will undoubtedly reshape the landscape of North St. Petersburg. The demolition of the existing buildings will remove a significant visual presence, while the new warehouses will introduce a different type of activity to the area. Local residents and businesses are likely to experience changes in traffic patterns and potentially increased noise levels during peak hours.
However, the development also presents opportunities for economic growth, and revitalization. The influx of new businesses and jobs could stimulate investment in surrounding areas and improve the overall economic vitality of North St. Pete. The project’s success will depend on careful planning and collaboration between developers, city officials, and the community to mitigate potential negative impacts and maximize the benefits.
Timeline and Next Steps
The sale of the property is still pending finalization, but Greystar has already begun the process of securing necessary permits and approvals from the city of St. Petersburg. The demolition of the existing buildings is expected to commence once the sale is complete. Construction of the new warehouses is anticipated to begin shortly thereafter, with a projected completion date sometime in late 2026 or early 2027.
The development is being closely watched by local economic development officials, who see it as a sign of confidence in the Tampa Bay region’s ability to attract industrial investment. The project also highlights the growing demand for warehouse space driven by the expansion of e-commerce and the need for efficient supply chains. The project is considered one of the largest industrial developments planned for Tampa Bay.
The next key milestone will be the finalization of the property sale and the commencement of demolition. City officials will continue to review and approve permits as the project progresses, ensuring compliance with local regulations and addressing any community concerns. Updates on the project’s timeline and progress will be available through the city of St. Petersburg’s website and local news outlets.
What do you think about this development? Share your thoughts in the comments below, and please share this article with others who may be interested in the future of North St. Petersburg.
