2024-04-24 05:11:32
[Leisure& DA스페셜] red face
Self-developed cold sense line
From work to outdoors
Comfortable anywhere
With a strong heat wave expected this summer due to climate change, Korea’s traditional outdoor brand Red Face has introduced the ‘2024 Ice Collection’ to prepare for summer with the best coolness.
The Ice Collection is a cooling function line that Red Face introduces every year. It features the functions necessary for outdoor activities in the summer, such as cooling sensation and UV protection, by applying the brand’s self-developed material ‘Ice’.
Ice is a cooling material developed based on Red Face’s long-standing technology, and the permanent cooling properties of amide-based yarn provide the best comfort. When worn, it has the effect of lowering body temperature, allowing you to stay refreshed even in hot and humid weather. In addition, it has a UV-blocking function incorporating nanotechnology, which helps protect the skin during outdoor activities in the hot summer.
This 2024 Ice Collection attracts attention as it consists of a variety of styles to allow you to enjoy comfortable activities in various situations, from everyday life to outdoor. There are △Colored T-shirts that are great to wear for work, △Long-sleeved T-shirts that are effective in blocking UV rays, △Round T-shirts optimized for outdoor activities, and △Pants in various styles ranging from long to short lengths.
Products worth looking out for include the ‘Ice Ever Yoko Color Half T-Shirt’ and the ‘Ice Ever Round Half T-Shirt’. The Ice Ever Yoko Collar Half T-Shirt has a collar design that gives a modern feel and is highly practical as it can be worn widely not only outdoors but also in everyday life. It comes in a total of 7 different colors, including mint, ivory, and navy, making it easy to choose depending on your style. The Ice Ever Round Half T-Shirt is a casual short-sleeved T-shirt that can be worn anywhere. It comes in three versatile colors, white, navy, and black, and is designed with a brand lettering logo on the top left chest, so it can be worn alone. The pants line includes the ‘Ice Plain Comfortable Pants’, which are good for commuting to and from work with their long length and simple design, and the ‘Ice Plain 7-quarter and 4-quarter pants’, which are short in length and good for outdoor activities.
This 2024 Ice Collection can be found at the official online mall and offline stores nationwide.
Reporter Yoon Hee-seon sunny03@donga.com
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2024-04-24 05:11:32