2023-11-30 10:28:01
By Le Figaro with AFP
Published 1 hour ago, Updated 26 minutes ago
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Seven buyers, including GD Distribution and the Beaumanoir group, are offering to take over a few French stores, leaving dozens of employees on the sidelines.
A former star from the 1990s will be decided on his fate this Thursday. Like other flagship ready-to-wear brands of recent decades, Kookaï has encountered difficulties in recent years, jeopardizing its survival. In receivership, just six years after passing under the Australian flag, the brand is awaiting the court’s verdict, expected today.
Kookaï has suffered from an explosive cocktail: pandemic, inflation, rising production costs, rents, wages, competition from second-hand goods and fast fashion. In September, the Paris commercial court ruled that the company’s cash flow was insufficient to finance the proposed continuation plan and cleared the way for its takeover. The brand has around a hundred stores in France and is notably present in Spain, Switzerland, the United States and Australia. In 2022, the group had a turnover of 45 million euros.
Also readAndré, Minelli, Naf Naf, Kookaï… the sad end of the French clothing stars of the 1990s and 2000s
“None (offer) is exciting”
As of November 15, seven candidates had made offers, scrutinized with anxiety by the approximately 170 employees (union figure). “None (offer) is exciting», Despaired a representative of the employees who requested anonymity.
GD Distribution (Gérard Darel & Pablo) is offering to take over three commercial leases – two in Orléans and one in Vincennes (Val-de-Marne) – for 200,000 euros, as well as two employees and an apprentice. The company clarified that its offer could “be usefully studied in conjunction with that presented by the Beaumanoir Group” Insofar as “these two offers relate to distinct assets» the Kookaï.
The Beaumanoir Group (Caroll, Morgan, Cache Cache, Bréal, Bonobo, etc.) confirmed “his interest in taking over the Kookaï brand“. In the improved offer of November 15, the group proposed to take over 26 jobs and 8 stores (Annecy, Bordeaux, Montpellier, Nancy, Reims, Tours, Neuilly and Paris) for an amount of around 600,000 euros. The Antonelle-Un jour elsewhere group, for its part, wishes to take over 67 employees, 16 stores and numerous corners, and is offering a sale price of 300,000 euros.
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