Apple and Samsung are two brands that fall in the premium category. Till now it was believed that most of their buyers live in big cities. But now a surprising report has come out. Because it has been claimed that most of the buyers of these two brands are not found in metro cities but in small towns. In fact, in this year’s sale, it has been seen that more people have ordered it in small cities instead of metro cities. This new decision has been taken keeping in mind the festive season, when it has been found that the sales of premium smartphones have broken records during the sale in Tier-2 cities. Online retailer sales have reached 70-80 percent. Whereas during other times it was 50-60 percent. Now a considerable increase has been seen in it. These surprising figures have come to light. Research director Tarun Pathak told ET, ‘Higher holding of premium smartphone brands has been seen among consumers living in Tier-2 and others and the same is the case with flagship products. However, there are a lot of people with affordable smartphones also. All these figures have come out quite surprising.
Readers say, such figures are what transform the mega online sale event. This is the reason why users become quite surprised. Moreover, such things surprise in every case. In such a situation, it can be said that user interest is changing rapidly in India. Not only this, the figures revealed from the entire country are shocking. Apart from the initial 12 days of festive sale, it was made at 3% per annum. Now it has increased to 8%. Actually, the main reason behind this can be said to be cell. It is also liked a lot in small towns. Because premium devices are becoming quite cheap during this period.