IVE Tops Girl Group Brand Reputation Rankings for October 2025, Despite Industry-wide Dip
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A new analysis of girl group brand reputation reveals that IVE secured the top spot in October 2025, though overall industry sentiment experienced a slight decline. The Korea Business Research Institute’s comprehensive study, analyzing a massive 52,748,170 data points from September 12th to October 12th, 2025, indicates a 4.95% decrease in overall brand big data compared to the previous September’s 55,496,950.
measuring Brand Influence in the K-Pop Landscape
The institute’s brand reputation index – a key metric in gauging public perception – considers several factors including participation, media coverage, communication, and community engagement. this index provides a nuanced understanding of how consumers interact with and perceive these groups, factoring in both positive and negative evaluations, media attention, and online traffic. the analysis extends beyond simple rankings, offering a detailed channel analysis of brand reputation.
IVE Maintains Lead, But Sees a reputational Decrease
IVE experienced a 15.50% decrease from its September 2025 index of 7,476,491.
Blackpink and Twice Follow, Also Experiencing Reputational Shifts
Rounding out the top three, Blackpink (Jisoo, Jennie, Rosé, Lisa) secured second place with a brand reputation index of 5,762,331 – a 14.36% drop from September’s 6,728,644. The group’s index comprised a participation index of 85,340, a media index of 866,724, a communication index of 1,419,495, and a community index of 3,390,772. Twice (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, Tzuyu) landed in third with an index of 3,777,512, representing a more modest 1.78% decrease from the previous month’s 3,845,803. Their index included a participation index of 58,888, a media index of 988,259, a communication index of 1,205,712, and a community index of 1,524,653.
Red Velvet and Oh My Girl Demonstrate Varied Trends
Red Velvet (wendy, Irene, Seulgi, Joy, Yeri) claimed the fourth spot with a brand reputation index of 3,555,329, experiencing a slight decline of 0.66% from September’s 3,579,104. Oh My Girl (Hyojung, Mimi, YooA, Seunghee, Yubin, Arin) showed a positive trend, rising 17.50% to a brand reputation index of 2,056,929, compared to 1,750,618 the prior month.
Broader Industry Trends and Consumer Behavior
According to Koo Chang-hwan, director of the Korea Business Research Institute, the overall decrease in brand big data signals a shift in consumer behavior.”As a result of the girl group brand reputation big data analysis in October 2025,the Ive brand ranked first,” he stated.”When analyzing the girl group brand category, compared to last September, it is 4.95% decreased.” He further elaborated that brand consumption fell by 10.44%, brand issues decreased by 7.83%, brand communication rose by 2.16%, and brand diffusion fell by 8.11%.
The institute’s analysis of IVE’s brand links revealed keywords such as “refreshing,” “cute,” and “unrivaled” where frequently associated with the group. Additional high-ranking keywords included “billboard,” “IVE concert movie,” and “Lisbon.” Notably, IVE maintained a highly positive brand image, with 93.89% of online mentions categorized as positive.
These findings underscore the dynamic nature of brand reputation in the K-pop industry and the critical role of online consumer sentiment in shaping public perception.
