Jinan Plateau Mall Sales: 3 Billion Won & Growth | Jeonbuk Ilbo

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JINAN-GUN, south Korea – A local government-backed online shopping mall is proving that public platforms can compete with retail giants. Jinan Plateau Mall, operated by Jinan-gun, achieved 3 billion won in sales in 2025, demonstrating a viable model for supporting local farmers and bolstering regional economies.

A Lifeline for Farmers in the COVID-19 Era

Jinan Plateau Mall has become a key platform for agricultural products in the region.

• Launched in 2022, Jinan Plateau Mall was created to address declining sales channels for local farmers during the COVID-19 pandemic.
• Sales have tripled in four years, reaching 3 billion won in 2025.
• The mall currently features 138 farms and 446 products.
• Partnerships with the Jeonbuk Postal Service and And Market are expanding the distribution network.

Jinan Plateau Mall opened it’s virtual doors in 2022,a direct response to the challenges faced by Jinan-gun farmers as COVID-19 disrupted conventional sales routes. Initially viewed as an experimental venture, the platform has experienced remarkable growth through strategic operations and an expanding reach.

Did you know? – South Korea has actively promoted direct sales of agricultural products to consumers since the early 2000s,aiming to reduce reliance on intermediaries and improve farmer incomes.

Rapid Growth and Expanding Partnerships

The mall’s sales figures tell a compelling story: 1 billion won in 2022, 1.3 billion won in 2023, 2.5 billion won in 2024, and 3 billion won in 2025. This represents a threefold increase in just four years. Currently, 138 farms participate, offering a diverse selection of 446 items to consumers.

What’s driving this success? strategic partnerships with the Jeonbuk Postal Service and And Market,with a particular focus on military-managed shopping malls,have broadened the mall’s distribution network.

These collaborations have created a more stable online sales channel, even for smaller agricultural operations. Jinan Plateau Mall now stands alongside the ‘Jinan Local Food Direct Store,’ which has surpassed 50 billion won in cumulative sales, as a leading force in distributing Jinan-gun’s agricultural products and ensuring the sustainability of local agriculture.

Pro tip – When shopping online for agricultural products, look for certifications guaranteeing origin and quality, such as HACCP or organic labels, to ensure freshness and safety.

future Plans: A Nationwide Platform

Jinan-gun isn’t stopping at local success. Plans are underway to transform Jinan Plateau Mall into a nationwide public online distribution platform.This expansion will involve increasing the number of participating farms, diversifying product offerings, strengthening brand recognition, and leveraging data-driven, customized marketing strategies.

Why was Jinan Plateau Mall created? The mall was launched in 2022 by Jinan-gun to counteract declining sales for local farmers due to disruptions caused by the COVID-19 pandemic. Who is involved? Jinan-gun operates the mall, with participation from 138 farms and partnerships with the Jeonbuk Postal Service and And Market. What has been achieved? Sales have tripled in four years, reaching 3 billion won in 2025, and the mall now rivals the ‘Jinan Local Food Direct Store’ in distribution. How will it continue? Jinan-gun plans to expand the mall nationwide, increasing farm participation, product variety, and marketing efforts. The project is ongoing, with the goal of creating a trusted, public distribution model for agricultural products.

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