2024-04-22 18:46:34
Joko Winterscheidt and Klaas Heufer-Umlauf designed the program on ProSieben for the entire Sunday – with surprisingly great success.
For 24 hours, Joko Winterscheidt and Klaas Heufer-Umlauf were allowed to do whatever they wanted on their home channel ProSieben. They set off fireworks in Berlin, walked through the capital’s nightlife with cameras, broadcast backwards and on two channels at the same time with ProSieben and Sat.1 and conjured up a completely new entertainment show at prime time with “A very good quiz (with a high prize sum)”. out of the hat.
“You don’t have to have it every day,” said Heufer-Umlauf after this varied day of programming. For Winterscheidt it was “a good ride”. ProSieben was enthusiastic about the two presenters’ special program: “Thanks to Joko and Klaas for this unique TV event and thanks to all viewers for being there on television, in the stream and here online!”
“It felt like a childhood dream”
ProSieben also turned to Chancellor Olaf Scholz with an unusual request: “I (BroSieben) hereby request a new national holiday for April 21st. Call it ‘Premium Entertainment Day’ or something like that. Joko and Klaas you have delivered so insanely. I realize “Not this day yet. Felt like a childhood dream.”
The station’s enthusiasm was also evident in ProSieben boss Hannes Hiller. Not only did he celebrate the “sensational Joko & Klaas program day with sensational numbers”, he also quickly picked up the phone on Sunday evening and called the moderation duo in the middle of the primetime show. So the bell suddenly rang in the studio around 10:30 p.m. during the live broadcast – and Hiller offered Joko & Klaas to continue the new format “A very good quiz (with a high prize amount)”. When the next candidates will play for 100,000 euros will be announced soon.
Hiller also referred to the “special power” that “this long and intensive connection between Joko Winterscheidt, Klaas Heufer-Umlauf and ProSieben continues to develop.”
The highest market share since November 2020
In fact, this “power” was already evident early on Sunday evening. The moderators and the broadcaster quickly put out a call for the new quiz show and invited all viewers who made it to the Berlin studio by 8 p.m. and were over 18 years old to take part in the show. The following XXL queue that formed in front of the filming location over the course of the day was impressive.
Not the only aspect that demonstrated the great popularity of Joko and Klaas’s special program. Because the ratings on Monday morning are impressive. With a daily market share of 17.6 percent among 14 to 49 year olds, ProSieben completely dominated Sunday. Das Erste, the second-placed station, achieved just 7.5 percent, RTL was only 6.7 percent. An unusual and extremely good overall value. The presenters obviously attracted the young audience in droves to the television on Sunday.
For ProSieben it was the highest market share since November 2020, when the finale of the third season of “Masked Singer” caused a surge. The new ProSieben quiz was the most-watched program of the day across all channels, with an average of 1.24 million 14- to 49-year-old viewers in this age group. The market share in the classic target group was 20.8 percent. A total of 1.7 million people watched on average.