Unterföhring – Joko and Klaas’ 24-hour anarcho-TV brought their employer ProSieben fantastic ratings among young audiences on Sunday. “ProSieben shines throughout Sunday with a daily market share of a fantastic 17.4 percent,” the broadcaster announced on Monday, referring to the target group of 14 to 49-year-old viewers, which is important for private broadcasters. At times “peak values of up to 24.1 percent market share” were achieved there.
In this younger target group, the jokers’ primetime show has even overtaken the 8 p.m. “Tagesschau” on the first and the ARD “Polizeiruf 110”. In the overall audience aged three and over, the programs on ProSieben were far behind; the duo’s 8.15 p.m. show was in 17th place.
According to the industry service dwdl.de, Joko and Klaas achieved the highest 14 to 49 market share since November 2020, when the finale of the third season of “Masked Singer” achieved excellent ratings in the middle of the Corona period with a high number of viewers.
For ProSieben boss Hannes Hiller it was “a sensational Joko & Klaas program day with sensational numbers.” The primetime show “A very good quiz with a high prize sum” was particularly popular with 14 to 49 year olds with a 20.8 percent market share “. According to broadcaster boss Hiller’s announcement, it will continue in the regular ProSieben program.
Antelopes at the waterhole
The two entertainers took over the ProSieben program once for 24 hours. The action lasted on Sunday from 12:00 a.m. to 11:59 p.m. The two had earned the entire program day a week ago on the show “Joko and Klaas against ProSieben”.
Among other things, the audience saw Joko and Klaas setting off huge fireworks in a Berlin basement, playing cards with Sido in the empty Olympic Stadium or simply buying junk from people in Berlin. In between, the two switched to a herd of antelopes at a waterhole in the Namibia desert for three quarters of an hour – even this program item achieved a 17.7 percent market share in the target group (14-49 years). The duo also temporarily took over the direction of the sister station Sat.1.