JORDAN Heir Series 2: Women’s Basketball Shoes | Nike

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Jordan Brand’s Heir Series 2: Engineered for the Future of Women’s Basketball

The jordan Brand is doubling down on its commitment to women’s basketball with the launch of the Heir Series 2, a performance basketball shoe designed to elevate the game’s speed, agility, and artistry. The new footwear, set to release globally on February 20th, is built upon insights from players at all levels and aims to empower a new generation of athletes.

A Legacy of Innovation Tailored for Women

for over two decades, the Jordan Brand has prioritized innovation specifically for women’s basketball.This dedication began in 1998 with the release of the women’s Air Jordan OG, the brand’s first sneaker designed exclusively for female athletes. Since then,the brand has continued to expand its offerings,including signature models for players like Maya Moore,optimized retail Air Jordans,and collaborative designs with athletes such as Kiki Rice and Kia Nurse. The Heir Series 2 builds on this legacy, offering a shoe designed by female players for female players.

Did you know? – The first Air Jordan sneaker designed specifically for women debuted in 1998. It marked a turning point in the brand’s commitment to female athletes and their unique needs on the court.

Performance-Driven Design for the Modern Game

The Heir Series 2 is engineered to meet the unique demands of women’s basketball, which often features longer games and heightened competition for possession. According to a company release, the shoe’s design focuses on facilitating swift cuts and changes of direction, enabling players to accelerate their offensive rhythm.

Key features include:

• Forefoot Air Zoom Cushioning: Provides remarkable responsiveness and rebound, crucial for the fast-paced style of women’s basketball.
• Thickened Cushlon 3.0 Midsole: Enhanced with additional sole cushioning foam for superior comfort and impact absorption, allowing athletes to “easily shake off defenses.”
• Translucent TPU Cage: Offers lightweight support and containment.
• Rubber Herringbone Outsole: Maximizes traction and control on the court.

Pro tip – Cushlon 3.0 foam provides enhanced comfort and impact absorption, helping athletes maintain energy levels throughout longer games.

“The Heir Series 2 is a high-performance basketball shoe that combines flexibility and stability, allowing me to be strong on both ends of the floor,” said five-time WNBA All-Star Nafessa Collier, a Jordan Brand athlete. “Anyone who follows my game knows that I have always been a fan of the Heir Series, and the innovative design of the Heir Series 2 exceeded my expectations.”

Beyond Performance: A Cultural statement

The heir series 2 isn’t just about athletic performance; its a statement about the growing influence of women in basketball culture.The shoe features a sleek silhouette,building on the design strengths of the original Heir Series,and will be available in a range of bold colorways reflecting the pioneering spirit of female athletes.A detachable scrunchie at the heel adds a unique, functional detail.

Reader question – Why a scrunchie? The detachable scrunchie offers a functional accessory for players while adding a unique stylistic element to the shoe.

Zhang Chuanxi, senior creative director of basketball and sports at the Jordan Brand, emphasized the brand’s commitment, stating, “Women’s basketball occupies an importent position in the sports landscape, and the Jordan Brand has always been committed to helping the new generation of players pursue greatness. We named this series ‘Heir’ and hope that these outstanding new generation athletes can create their own basketball dynasty.”

The Jordan Brand Heir Series 2 will be available beginning February 20th via j