We plan to focus on reviewing the ‘in-house article production rate’ and ‘professional article production rate’ of media companies.
Kakao announced a new method for selecting media companies that provide news content on the portal site ‘Daum‘. The explanation is that the company focused on expanding fairness by introducing a 100% quantitative evaluation method.
According to Kakao on the 4th, the key evaluation criteria is whether the ‘in-house article production rate’ and ‘professional article production rate’ meet certain standards. The actual figure that will become the standard is planned to be confirmed in November after discussion and gathering of opinions.
In order to create measurable evaluation items, Kakao used the store entry evaluation table of the News Affiliate Evaluation Committee. More than 30 items were selected and then quantified and modeled.
Kakao decided to accept applications for entry into specialized fields such as region, technology, and living economy to ensure diversity in portal news.
For factors that are difficult to quantify, we decided to proceed by checking whether the media and reporters belong to related organizations with public trust and whether they comply with the articles of incorporation and ethics provisions as members.
In addition, Kakao plans to disclose all evaluation methods, procedures, and results in order to operate this store entry process fairly and transparently. In addition, we plan to strengthen fairness by establishing objection and reconsideration procedures for evaluation results. Even after opening the store, it was decided to continuously check the media company’s production rate of its own articles and articles in specialized fields and compliance with ethics and youth protection, and impose sanctions in case of violations.
Kakao explained, “As we aim for transparency and procedural fairness in the entire process, the new store entry model excludes the concept of ‘evaluating’ media companies and consists of a procedure to check whether the standards stipulated by relevant laws are ‘met’.” did it
The new store entry procedure is scheduled to be implemented in earnest in November after collecting and supplementing industry opinions starting in October. Media companies that have confirmed their presence can operate an editorial board in the ‘Media’ tab, the first tab on mobile, and supply their own articles in the ‘News’ area on mobile and PC.
This new store entry process was prepared by collecting opinions from related organizations and media experts for about a year after Kakao discontinued its News Affiliate Evaluation Committee activities in May last year. The Naver-Kakao Evaluation Committee, which was launched in 2015, has been responsible for determining media companies that will form news partnerships with portals, but due to ongoing disputes over fairness over screening, sanctions, and expulsion standards and ongoing controversy over ideological bias among members, the committee suspended its activities in May of last year. Temporarily suspended.
Reporter Nam Hye-jeong [email protected]
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2024-10-04 15:50:41