Kith and birkenstock Launch Exclusive Collaboration for Loyalty program Members
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A new partnership between Kith and Birkenstock offers exclusive access to a reimagined classic for its most dedicated customers. The collaboration celebrates the 50th anniversary of the iconic Birkenstock Boston clog, blending heritage design with Kith’s signature aesthetic.
kith is rewarding its loyal customer base with early access to the Kith for Birkenstock | Loyalty Exclusive collection. The limited-edition line reimagines the 1976-launched Boston clog with premium materials and subtle branding,appealing to fashion-conscious consumers and Birkenstock enthusiasts alike.
A Nod to Heritage and Loyalty
The collaboration centers around the Birkenstock Boston, a silhouette celebrated for its comfort and timeless style. According to a company release, the new designs feature a premium suede upper, a distinctive nubuck braid at the mudguard, and subtle Kith Script engraving on the buckle. all silhouettes retain the original Birkenstock cork-latex footbed,crafted from natural cork,latex,jute,and suede,ensuring the signature comfort Birkenstock is known for.
The collection’s colorways are directly tied to Kith’s tiered loyalty program – Molecule, Elevation, and Vitality – offering a unique incentive for membership.
Colorways Tailored to Loyalty Tiers
Three distinct colorways will be available, each corresponding to a specific loyalty tier:
- Rabbit: A rich slate gray, available to Molecule, Elevation, and Vitality members, representing the first loyalty tier with a tonal braid.
- Ultra Blue: Offered to Elevation and Vitality members, this colorway features a vibrant blue inspired by the Kith Palette, contrasted with a Mocha braid underlay.
- Thyme: Exclusively for Vitality Loyalty members, this rich green hue mirrors the color associated with the highest loyalty tier and is completed with a tonal braid.
Made-to-Order and Global Expansion
The Kith for Birkenstock | Loyalty Exclusive collection, retailing for $295, is available now made-to-order exclusively thru the Kith App. Customers should anticipate a production and delivery timeframe of five to six months.
The launch of this collaboration coincides with Kith’s expansion into the United Kingdom,having recently opened a 19,000-square-foot flagship store in London at 314 Regent Street.The new location features the complete Kith, kith Women, and Kith Kids assortments, alongside
Why: Kith partnered with Birkenstock to reward loyal customers and celebrate the 50th anniversary of the Boston clog. The collaboration aims to blend Kith’s aesthetic with Birkenstock’s heritage.
Who: The collaboration is between Kith, a fashion retailer, and Birkenstock, a footwear manufacturer. The collection is exclusively available to Kith loyalty program members (Molecule,elevation,and Vitality tiers).
What: Kith and Birkenstock launched a limited-edition collection of reimagined Boston clogs. The collection features premium materials, subtle branding, and colorways tied to Kith’s loyalty tiers. The clogs retail for $295 and are made-to-order.
How did it end?: The collection is currently available for made-to-order purchase through the Kith App. Customers can expect a production and delivery timeframe of five to six months. The launch also coincided with Kith’s expansion into the United Kingdom with a new flagship store in London.
