Korea’s ‘Trigger60’: Connection & Resilience After Plague

by Grace Chen

The Long Shadow of COVID-19: How a Pandemic Reshaped Korean Society

The COVID-19 pandemic, originating with a case traced to a traveler from Wuhan, China in January 2020, irrevocably altered the fabric of South Korean life, exposing vulnerabilities in social cohesion, accelerating technological shifts, and raising fundamental questions about community and individual well-being. The crisis, which ultimately infected over 35 million and claimed more than 35,000 lives, triggered not only a public health emergency but also a profound human rights challenge, as warned by UN Secretary-General Antonio Guterres in April 2020.

A History of Pandemics, A New Speed of Spread

Korea, like the rest of the world, is no stranger to the devastation of infectious disease. From the 1918 Spanish Flu and the 14th-century Black Death to more recent outbreaks like SARS (2003), H1N1 (2009), Ebola (2014), and MERS (2015), history is punctuated by periods of widespread illness and mortality. However, the speed with which COVID-19 spread was unprecedented, facilitated by modern travel and interconnectedness. This rapid global transmission quickly established the pandemic as a crisis demanding international cooperation.

The Price of Social Distancing

The Korean government’s response centered on “social distancing” measures – a strategy that clashed with the nation’s traditionally collectivist culture. This approach, while intended to curb transmission, fostered a sense of isolation and disproportionately impacted vulnerable populations, particularly low-income seniors. The economic consequences were severe, with small business owners and the self-employed facing existential threats, and reports surfacing of at least 20 individuals taking their own lives over a three-day period in September 2021.

A Lost Generation? The Impact on Youth

The pandemic’s disruption extended deeply into the lives of young Koreans, particularly those born in 2002 – often referred to as the “World Cup generation” – who came of age during a period of constant uncertainty. Having already experienced the swine flu in elementary school and MERS during middle school, this cohort faced school closures, the rise of “Zoom University,” and the cancellation of formative social experiences. For many, life became a “lonely journey walked alone,” lacking the crucial elements of interaction, support, and collective growth.

The Rise of Online Learning and its Disparities

The shift to online learning spurred the emergence of new educational platforms, with some offering real-time classes touted as equivalent to those in prestigious academies like those in Daechi-dong. While proponents argued this expanded access to quality education, the reality was more complex. Many students reported difficulties with concentration and learning effectiveness, and the cost of these platforms often created a new barrier for low-income families, exacerbating existing inequalities.

The Changing Workplace: Hybrid Models and Shifting Power Dynamics

The pandemic also fundamentally altered the landscape of work. Office workers transitioned to remote work and hybrid models, a shift that proved surprisingly durable. While a return to the office in 2023 was met with mixed feelings, with older generations favoring traditional face-to-face collaboration, younger workers increasingly valued the autonomy and flexibility of hybrid arrangements. Research from Stanford economist Nicholas Bloom suggests that hybrid work can maintain or even improve productivity compared to fully remote or fully in-office setups, a finding echoed by the continued adoption of such models by global tech giants like Meta and Google. This shift also empowered younger employees, who demonstrated a greater willingness to prioritize work-life balance and decline traditional after-work social obligations.

Consumption, Labor, and the Shadow Economy

The pandemic accelerated the growth of e-commerce, driving innovation in consumption and distribution. Consumers embraced the convenience of online shopping, generating vast amounts of data that fueled the growth of AI and big data analytics. However, this convenience came at a cost, with delivery workers and couriers facing increased pressure, overwork, and safety concerns.

The Dark Side of Crisis: Hate and Division

The pandemic also unleashed a surge in online hate speech and social division. Following the outbreak linked to the Shincheonji Daegu Church in February 2020, negative mentions of Daegu soared by 233%, with over 60% of online commentary becoming overtly hostile. Similarly, a cluster of cases originating in a Seoul nightclub in May 2020 led to an 88.7% increase in hateful comments targeting sexual minorities. This demonstrated how easily fear and anxiety can be weaponized, leading to discrimination and prejudice.

The “Infodemic” and the Erosion of Trust

As face-to-face interactions diminished, the spread of misinformation and “ghost stories” flourished, contributing to a growing sense of social distrust. The increasing reliance on online sources of information, coupled with a decline in meaningful dialogue, weakened individuals’ ability to discern truth from falsehood. This phenomenon, dubbed the “Infodemic,” created confusion and undermined public health efforts.

Reimagining Community and the Future of Resilience

The COVID-19 crisis forced a reckoning with fundamental questions about human dignity, community, and the nature of work. The experience revealed the possibility of independent living without constant face-to-face interaction, a trend particularly pronounced among younger generations. While this challenged existing social norms, it also prompted reflection on the need to understand and address the unique experiences of this cohort. As Korea looks ahead, strengthening the social forces that connect and support each other, alongside continued investment in technological advancements, will be crucial for building resilience against future pandemics.

For further exploration of the ‘Korea Trigger 60’ project, please visit: https://www.joongang.co.kr/issue/11765.

Koo Jeong-woo, professor of sociology at Sungkyunkwan University.

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