Lado Animation Expands North American Footprint with New York Hire
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Lado Animation, a leading Brazilian animation and design studio, is strategically expanding its presence in the North American market with the appointment of Victoria Dal Bello as a sales and new business representative based in New York. This move underscores the studio’s growing international success and commitment to serving a rapidly expanding client base.
International Growth Fuels Expansion
The studio’s decision to establish a dedicated presence in the United States comes after a period of significant international growth, with over 70% of its revenue now generated outside of Brazil. This expansion reflects a broader trend of global demand for high-quality animation and design services.
Building Relationships in a Key Market
According to a company release, the appointment of Dal Bello is a natural progression for Lado Animation. “The volume of projects and opportunities in the United States has grown significantly, and we understood that it was the right time to have someone dedicated to building relationships with this market,” stated Luciana Pessoa, Partner and Executive Director of Lado Animation. The New York-based representative will focus on fostering new business and strengthening ties with local partners.
A Proven Track Record
Victoria Dal Bello brings a wealth of experience to Lado Animation, having previously held positions at prominent organizations including Itaú, Kantar, Zup Innovation, OutSystems, and Pandora. She has a demonstrated history of engagement within the advertising and technology sectors, participating in key industry events and networking initiatives.
“My professional career has never focused exclusively on animation, but has always been linked to understanding people, brands and experiences,” Dal Bello explained. “When I worked with the studio on the rebranding years ago, there was already a very strong synergy.”
Adapting to a Changing Landscape
The animation industry is undergoing a period of rapid transformation, driven by advancements in artificial intelligence. Lado Animation is positioning itself to capitalize on these changes by combining traditional craftsmanship with cutting-edge technology and a flexible approach. The studio’s experience in international co-productions, exemplified by its work on the Clio Awards Grand Prize-winning In Transit – created in partnership with Area 23 – has proven invaluable in collaborating with agencies and brands across diverse geographic locations.
A Portfolio of Global Brands
Lado Animation boasts an impressive portfolio of work for globally recognized brands, including Google, Meta, Vivo, BMW, Amazon, Pfizer, Pagbank, and Johnson & Johnson. This diverse client list demonstrates the studio’s versatility and ability to deliver high-quality animation and design solutions across a range of industries.
For Pessoa, the expansion is about more than just geographic reach. “Animation has never disappeared, but artificial intelligence is redefining what is possible,” she concluded. “Our approach combines craftsmanship, technology and flexibility. Added to our experience in international co-productions, this has been crucial in working with agencies and brands from various countries.”
