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On October 28, 1970, the Turin Motor Show opens its doors, the great event for car lovers and for Italian coachbuilders, masters of fashion on four wheels. At the Bertone stand, the Stratos Zero, the car with which Nuccio Bertone entered the Lancia factory a few months ago, is now on display to the public. The work of Marcello Gandini, it moves thanks to the engine of the Lancia Fulvia HF, a legend of rallying in the second half of the 1960s and early 1970s.
A few meters away, at the Lancia stand, Sandro Fiorio, commercial director of the Italian brand, talks with his son Cesare, its sports director. They know that the Fulvia will not be eternal, that it will be increasingly difficult to face its rivals and that a substitute is needed that will triumph in rallies and serve to reactivate the brand’s sales, which are not experiencing their best moment.