Leroy Merlin signs the board of directors that digitized Fluidra

by time news

2023-07-17 23:46:57

Leroy Merlin has signed one senior management of fluidra to reinforce its digitization in Spain. Iria Casqueiro Martinezwho until now acted as done from the pool manufacturer’s electronic platform for professionals, has joined the home conditioning group.

Casqueiro joined Fluidra in May 2018 as a specialist in digital marketing for the market of Europe, Middle East and Africa (EMEA). He had previously carried out similar tasks at the Promofarma online parapharmacy and the Take Eat Easy food delivery company.

A five-year period in Fluidra

He quickly rose through the ranks of the listed company chaired by Eloi Planes until leading the strategy of the ecommerce for Fluidra corporate clients, for which the company had the collaboration of Accenture y Tribal Worldwide.

This platform operates in 10 EMEA markets and has reached $20 million in sales in less than two years since its launch in 2020. His last position at the company was B2B. digital manager.

A pool installed by Fluidra Europa Press

2022, a record year for Leroy Merlin

Now, Casqueiro joins the French multinational under the command of the duo formed by Fernando de Palacio y Miguel Madrigal Ten. Your responsibility: promote the experience of consumer from the distributor of DIY, decoration and gardening material.

will do it in a sweet moment for department stores in Spain, which recorded record billing results in 2022. In the last year, Leroy Merlin reached a turnover of 3,328 million euros, 14.4% more than in 2021, which positioned it as the market fastest growing group in Europe.

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omnichannel strategy

Last year Leroy Merlin also became the fourth ecommerce most visited in Spain thanks to the impulse of a strategy omnicanal that the corporation wants to push further.

The group has a model in which the physical points of sale assume part of the digital sales services to adapt to the needs of the consumer. But this entails an operational effort that, as the company already reported, had an investment of 48 million euros in the previous year. In addition, in 2022 there was the launch of marketplace by Leroy Merlin, which has more than half a million items for sale and 435 sellers.

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