Letterboxd’s Rise as a Film Hub: A Community Forged in Crisis and Curated Taste
Despite a turbulent film industry, a movie-cataloging app is gaining traction as a vital space for discovery and discussion, offering a refuge from algorithmic streaming and a resurgence of curated film experiences.
Letterboxd, launched in 2011, has evolved from a niche platform into a community of 17 million users as of 2024. Its growth was substantially accelerated by the COVID-19 pandemic, when homebound audiences sought connection and a means of “peacocking their film taste,” as one observer put it.But the app’s appeal extends beyond pandemic-era isolation, tapping into a desire for a more thoughtful and engaged approach to cinema.
Initially skeptical, many found themselves drawn to Letterboxd’s appeal. “I never thoght I would use Letterboxd,” one film enthusiast admitted, describing a preference for more traditional displays of cinematic knowledge. “The app’s premise of logging reviews of every film you watch felt like counting steps.” However, a nudge from colleagues and a desire to participate in a growing community ultimately won them over.
This growing popularity arrives at a critical juncture for the film industry. Recent announcements, such as netflix’s acquisition of Warner bros.- or a potential takeover by Paramount Skydance – have sparked concerns about the future of moviegoing.Many fear that the dominance of streaming services will lead to the demise of cinemas. In response, Letterboxd recently launched an in-app video rental “store,” intentionally avoiding the term “streaming service.” The platform aims to offer “curated shelves instead of just scrolling lists endlessly without being able to make up your mind on what to watch,” according to a press release. This curated approach will feature festival circuit favorites like It Ends, reissues of classic films, and limited-time releases.
Letterboxd’s strength lies in its ability to unearth hidden gems. Spencer Turney, who runs a pop-up screening series, utilizes the platform to discover overlooked films, such as Chameleon Street, a 1989 Sundance darling. “That’s Letterboxd’s sweet spot: finding those films that your surprised haven’t been given the light of day,” he explained.
The app also fosters a unique language and shared reference points for film discussion. While the platform has roots in “film Twitter,” a space often characterized by passionate debate and strong opinions, it has also attracted a broader audience, including celebrities like Ayo Edebiri and Charli xcx, who actively engage with the community. Viral reviews, such as one offering a personal reflection on Joachim Trier’s Sentimental Value, demonstrate the platform’s capacity for meaningful connection.
However, the potential for Letterboxd to evolve into a more conventional social media platform raises concerns. Some worry that the introduction of features like direct messaging could lead to the same toxic environments seen on platforms like Twitter and Facebook. “There’s a danger in Letterboxd becoming a full-on social media platform,” noted Ezgi Eren, who interviews film professionals for her Substack, 11am Saturday.”Maybe people would be incentivized to take pictures in the middle of a movie, or crack jokes at a screening.”
Despite these concerns, Letterboxd remains a haven for those seeking a more authentic and engaged film experience. It’s a place where users can discover new films, share their thoughts, and connect with a community of like-minded individuals. As one user described it, “It’s like a movie diary…It reminds me of the old days of social media, when you just shared your opinions with friends.” Even the act of watching a film can be subtly altered by the platform’s influence, as one viewer confessed to pausing a screening of Singin’ in the Rain to check Letterboxd reviews, momentarily distracted from the brilliance unfolding on screen.
Ultimately,Letterboxd’s enduring appeal lies in its ability to foster a genuine love of cinema,offering a space for discovery,discussion,and a shared appreciation for the art of filmmaking.