2024-08-06 12:58:00
Lexus and the International Tennis Federation (ITF) have announced the renewal of their partnership in which the brand is, for the 5th year, the official automotive partner of the Davis Cup.
Lexus once again becomes the title partner of the Men’s Tennis World Cup for the remainder of the 2024 season Lexus’ partnership with the Davis Cup finals begins in 2019, demonstrating the brand’s commitment to tennis.
As the official car of the Davis Cup, during the tournament, Lexus will be in charge of transporting the participating players and teams. in the group stage events of the Davis Cup Finals in Bologna, Manchester and Valencia from September 10 to 15, as well as in the knockout stage of the Davis Cup Final 8 in Malaga in November.
As explained by the automotive company, “there is a tangible connection between Lexus and the Davis Cup, with customers and fans looking for unique and unforgettable experiences, with Lexus as a supplier of mobility in one of the sporting events of the cutest in the world. “
Again, the brand’s partnership with the Davis Cup shows “the combination between the power of one of the most important tennis tournaments in the world and the attractions of driving a luxury sedan or Lexus hybrid model.”
After signing the renewal, David Haggerty, ITF President, expressed his gratitude to Lexus “for placing their trust in Davis Cup and we look forward to working with their team in the Davis Cup Finals this year.” “We are proud of our entire family of Davis Cup partners and are delighted by their support of our tournament.”
The Davis Cup began in 1900 as a challenge match between the United States and Great Britain and has evolved into the world’s largest international team competition, with a record 157 countries registered as of 2024. Italy won the second title of the Davis Cup in 2023, with Jannik Sinner inspiring the team to victories over the Netherlands, Serbia and Australia in the final 8 in Malaga.
The group stage of the 2024 Davis Cup Finals will take place from September 10 to 15 in four cities (Bologna, Manchester, Valencia and Zhuhai), with 16 countries competing in four four-nation groups. The two best teams in each group will advance to the Final 8, which will take place in Malaga for the third consecutive year, from November 21 to 26, 2024.
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