2024-05-18 11:47:45
Lidl Bulgaria and the Lazar Radkov Basis, which manages the “Caps for the Future” initiative, are increasing their joint partnership with a brand new marketing campaign. Beginning as we speak, all customers who return plastic bottles and cans for recycling within the chain’s shops could have the chance to donate the quantity in assist of the causes of Caps for the Future.
The donation takes place by means of the bottle and may take-back machines positioned in 20 Lidl shops. By way of the brand new choice, customers will be capable to select whether or not to donate the worth of the ecovoucher they obtain for his or her packaging, or to make use of it as earlier than – for buying within the retailer. In case they select to assist “Caps for the Future”, customers obtain a donation receipt for the corresponding quantity.
“By returning for recycling pointless plastic bottles and cans, with one easy motion we will do two good issues on the identical time – shield nature and sources and assist social campaigns for the advantage of youngsters’s well being. Now we have taken this subsequent step in partnership with Caps for the long run”, which we launched on the finish of final yr, as a result of we share widespread values and imagine within the energy of goodness. With this new performance of our merchandising machines, we give individuals a straightforward and fast alternative to behave responsibly and contribute to a greater tomorrow for all of us,” stated Milena Dragiiska, CEO of Lidl Bulgaria.
The funds collected shall be used for varied campaigns of the muse in assist of youngsters’s well being – equipping maternity wards, renovating youngsters’s wards, coaching youngsters in first assist and response to accidents, disasters and accidents, and so on.
“I imagine that it’s the duty of every one in every of us to handle the atmosphere and when there may be an obtainable alternative by means of recycling to generate funds that assist save lives and particularly youngsters’s lives – even higher!” stated Lazar Radkov , founding father of the “Caps for the Future” initiative.
The joint partnership of Lidl Bulgaria and “Caps for the Future” began in December 2023 with the location of particular containers for returning caps in shops with take-back machines, and solely a month later it covers all shops within the nation. To this point, the collected caps in Lidl’s industrial community are near 10 tons, which equates to roughly 10 million caps.
Lidl Bulgaria put in the machines for the return of plastic bottles and cans as a part of its pilot mission, which at present consists of 20 shops in 14 cities within the nation. The curiosity within the initiative is nice and just a bit greater than a yr after the beginning, the packages collected exceeded 22 million – that is over 420 tons of PET bottles and over 85 tons of aluminum cans. Lidl Bulgaria has already carried out the “bottle-in-a-bottle” mannequin, the place it makes use of the fabric from the PET bottles recycled in Bulgaria, collected by means of the pilot mission, within the manufacturing of latest bottles for varied merchandise beneath its personal manufacturers, produced by native producers.