2023-05-12 17:57:19
Elon Musk will step down as CEO of Twitter in a matter of weeks. And he already has a successor, like this, in feminine. Be Linda Yaccarino, former head of publicity for the media company NBCUniversal. This was announced by the tycoon in a tweet published on his social network.
“Yaccarino will primarily focus on business operations, while I will focus on product design and new technologies,” Musk said.
It is not uncommon for the businessman to bet on an executive with the profile of Yaccarino, dedicated to a business, advertising, which is the most important for any social network, and Twitter is no exception. Since the executive, owner of other companies such as Tesla or SpaceX, took ownership of the application, revenue from ads displayed on the platform has plummeted.
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023
Of the top 100 advertisers that Twitter had before Musk bought the company, 37 have not invested a euro in the platform in the last six months, according to market analysis firm Sensor Tower. Meanwhile, 24 brands reduced their average monthly ad spend on Twitter by 80% or more.
All this has meant that the company currently does not cost even half of the 44,000 million euros that Musk paid at the end of last 2022. The businessman has opted to improve economic results by betting on the subscription service Twitter Blue, the same which gives access to the blue check mark previously reserved for official accounts of institutions, companies and prominent users. So far, with little success.
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