Lisa & Thailand Tourism: Wat Arun, Khao Kok & Hometown Flavors | Vision Thai See Thailand

Bangkok, January 29, 2026 – Thailand is rolling out the red carpet-and enlisting a global superstar-to lure tourists back to its shores. The Tourism Authority of Thailand (TAT) officially released the full video for its “Feel all The Feelings” campaign last night (January 28th), starring BLACKPINK member Lisa as its ambassador, aiming to showcase the country’s diverse landscapes and cultural richness.

Lisa Leads Viewers on an Emotional Journey Through Thailand

The new campaign seeks to connect with travelers on a deeper level, moving beyond typical promotional frameworks to highlight Thailand’s unique charm through Lisa’s personal perspective.

• The “Feel All The Feelings” campaign launched January 28th, 2026, featuring BLACKPINK’s Lisa.
• The video highlights iconic locations like Bangkok’s Wat Arun and the Sky lantern Festival.
• Lisa’s fashion-forward style is integrated with Thailand’s natural beauty and cultural heritage.
• The campaign aims to evoke an emotional connection with potential visitors.

Unlike standard tourism ads, this video seamlessly blends Lisa’s fashion sense with the hidden gems of Thailand. Viewers follow her as she explores symbolic landmarks like Wat Arun in Bangkok and immerses herself in the vibrant atmosphere of the Sky Lantern Festival, experiencing the pulse of traditional culture. The journey culminates in Khao Kho, nicknamed “Thailand’s Little Switzerland,” where she finds tranquility amidst breathtaking cloudscapes.

The video of Lisa endorsing Thailand’s tourism image is exposed! Travel through Temple Arun and explore the sea of ​​clouds to interpret the most beautiful hometown flavor (Source: Internet photo)

Lisa’s appearance in the promotional video has also sparked conversation. Against a backdrop of lush greenery,she sports a chic white dress with cutouts,a striking contrast to the surrounding rice paddies. This look exudes a elegant elegance, a departure from her typically bold stage persona, and elevates Thailand’s appeal beyond mere scenery to encompass fashion and culture.

Lisa perfectly interprets the beauty of the multiple natural landscapes in her hometown in the video (Source: Internet photo)

Does watching Lisa explore Thailand inspire wanderlust? Whether you’re planning a trip this year or simply dreaming of a future escape, the campaign invites you to follow in her footsteps and discover the captivating blend of culture and nature that Thailand has to offer.