LAS VEGAS, February 11, 2024 – Boxer and YouTuber Jake Paul (29) kicked off Super Bowl weekend with a digital protest, announcing on X that he would “deliberately” turn off the halftime show. The move, intended as a boycott, signals discontent with this year’s performer and a broader message about corporate accountability.
BOYCOTT: Jake Paul. Photo: RICARDO ARDUENGO / AFP / NTB
A Super Bowl Protest Takes Shape
Paul encouraged others to join his protest, arguing that large companies should face consequences for actions he deems unacceptable.
- Paul publicly announced his intention to skip the halftime show.
- He urged others to do the same as a form of protest.
- The boycott stems from objections to the performer and broader concerns about corporate power.
This year’s halftime show featured rapper Bad Bunny, who used the performance to celebrate his home country of Puerto Rico. Paul responded to the performance by labeling the artist a “fake American citizen” who “publicly hates America,” stating he could not support the show.
BAD BUNNY: Appeared during the night’s «Halftime Show». Photo: Jeenah Moon / Reuters / NTB
Brotherly Disagreement
Logan Paul (30) shared his younger brother’s post on Instagram, but with a crucial distinction: he publicly distanced himself from the sentiment. “I love my brother, but I don’t agree with this,” Logan Paul wrote. He emphasized that Puerto Ricans are American citizens and expressed support for the opportunity for them to showcase their culture.
NOT SATISFIED: Logan Paul. Photo: Gary A. Vasquez / Reuters / NTB
According to Us Weekly, Logan Paul also owns property in Puerto Rico.
Controversy Extends Beyond the Stage
Bad Bunny’s performance wasn’t without broader criticism. Former President Donald Trump labeled the show “absolutely terrible” and “one of the worst ever” on his Truth Social platform, adding that he couldn’t understand the lyrics and found the dancing “disgusting,” particularly with children present. The criticism follows Bad Bunny’s recent condemnation of the Trump administration’s immigration enforcement agency, Ice, during the Grammy Awards, where he asserted that immigrants are not “animals” or “foreigners,” but people and Americans, and urged a response to hate with love.
