L’Oréal Paris makes the Cannes pageant the spring of enterprise

2024-05-26 09:02:06

Past being a picture spotlight, the pageant has industrial challenges for a model that has exceeded 7 billion euros in turnover.

The clouds are extra ample than standard on the terrace of the Martinez lodge in Cannes. However this Friday earlier than the top of the pageant, the legendary Cannes pleasure just isn’t dampened, earlier than the screening of the final movie in competitors. A couple of meters additional, Andie MacDowell, the face of L’Oréal Paris for 40 years, is making ready for this weekend of two weeks. And because the procession set in direction of the Palais des Festivals, the sound imisuse The English lady filmed and described the essential life-style and make-up utilized by the American star, which her group will be capable of purchase stay and immediately on Tik Tok (stay streaming retailer).

The model of the French large of shopper merchandise just isn’t new to Cannes: within the 27 years of its presence as official make-up accomplice, it has made the pageant a real advertising and marketing warfare machine. This 12 months alone, L’Oréal Paris acquired twenty representatives from nations, round twenty…

This text is reserved for subscribers. You may have 82% left to discover.

Do you wish to learn extra?

Unlock all gadgets instantly.

Already subscribed? Have a look at the home