2024-04-30 12:01:41
New Delhi: Bombay Shaving Company, which supports UP Board 10th topper Prachi Nigam, is in the news these days. Actually Prachi is facing trolling because of facial hair. In such a situation, Bombay Shaving Company had given an advertisement to support him. But this advertisement backfired for the company. It was written in this advertisement that dear Prachi, they are trolling your hair today, they will appreciate your AIR tomorrow. We hope you will never be bullied into using our razors. But this became a huge problem for the advertising company. Many users say that the company is capitalizing on a sensitive issue for its own benefit. However, Prachi has not responded to this advertisement. Know what products this company makes and how it was started…Bombay Shaving Company was founded by Shantanu Deshpande in the year 2016. After completing his MBM from IIM Lucknow, he worked at McKinsey for a few years. The first product of his company was a shaving kit which was priced at Rs 3,500. The average sales of the company were Rs 18 lakh per month in the first year, which increased to Rs 30 lakh in the next year. The company sold only six-piece shaving kits and that too through D2C channels. As of financial year 2018, the company’s annual turnover was Rs 5 crore. In the financial year 2020, the company’s operational revenue reached Rs 17.6 crore and it suffered a loss of Rs 14.61 crore.
OPINION: Who is body shaming the high school topper daughter? Stop distributing ‘poison’ in the name of discrediting your ability.
company business
But now the company sells more than 60 products. These include hair oil, beard trimmers, shampoo, face wash and moisturizer. The company’s operating revenue in the financial year 2023 was Rs 177.3 crore, which is 69 percent more than in the financial year 2022. The company now sells its products through online as well as offline medium. The company’s revenue is expected to reach Rs 280 crore in the financial year 2024. Shantanu had told in an interview that the company’s business can reach Rs 2,000-3,000 crore in the next five years. Currently the company has a reach of 65,000 stores which can reach 3,00,000-5,00,000 stores in the next two-three years. The company also plans to launch an IPO in 2025-26.
Prachi has expressed disappointment regarding the criticism regarding the advertisement supporting Nigam. He said that a girl has proved her talent in studies. We had no hidden motive behind the advertisement, rather its objective was only to support Prachi Nigam. Prachi Nigam has not given a direct statement on the advertisement. However, he responded to the trolling on social media after the exam results came out. She said that she is not distracted by the negative comments and her focus is on her studies.