The Chinese government has banned female models from appearing in advertisements in underwear for violating laws against online dissemination of obscene material. Many companies, not wanting to miss out on the resulting revenue, hired male models to promote women’s underwear, including push-up bras, tight corsets, and lace-trimmed nightgowns.
Sue, the owner of the underwear livestream business, commented on this. Jiubai, personally wouldn’t have it any other way. The items on display are for women only. Under the new government policy, women cannot wear underwear. He said that they are using it for male models instead.
And this Livestream platform is also running on TikTok. The same company is live-streaming women’s silks and men’s wears. Experts have warned that China’s culture-based security measures pose a major risk not only to companies, but also to the thousands of workers who rely on them.