DECRYPTION – With soaring prices, customers are looking above all for accessible products. This forces major brands to thoroughly review their research and development policy.
Cold snap in sight on innovation on the shelves of supermarkets. While the number of new products launched by agri-food manufacturers has been around 3,000 products each year since 2019, this figure should drop by more than 15% this year, to 2,500, according to the firm ProtéinesXTC, which specializes in consulting. in food innovations.
This trend does not seem to be stopping anytime soon. “In an uncertain economic and geopolitical context, there is great hesitation within research and development departments, with a significant drop in budgets,” observes Xavier Terlet, founder of the cabinet ProtéinesXTC. The atmosphere should therefore not be one of euphoria among the 7,200 exhibitors and 310,000 visitors expected, from Sunday, at the International Food Fair (Sial), in Paris.
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Especially since there is no guarantee that the novelties of the 2022 vintage will be as successful as those of other years. “Companies have changed…
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