MARA Beauty Founder Allison McNamara Channels Ariel with Algae-Powered Skincare
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A rising tide of celebrity endorsements and a deep dive into the power of marine botanicals are propelling MARA Beauty founder Allison McNamara into the spotlight. Like the disney princess Ariel, McNamara embodies a radiant, sea-inspired aesthetic, but her approach to beauty is rooted in scientific innovation rather than whimsical accessories.
The allure of Algae
McNamara, known for her striking red hair and ocean-blue eyes, has built her brand around the potent benefits of algae, a resilient plant she describes as “arguably the most resilient plant on Earth.” Sourced from France and Ireland, MARA Beauty’s multi-functional formulas are designed to hydrate, firm, smooth, and brighten the complexion, delivering what mcnamara calls “an undeniable radiance.”
A Celebrity Following
The efficacy of MARA Beauty’s algae-infused products has attracted a devoted following among A-list celebrities. Names like Hailey Bieber, Gwyneth Paltrow, Chrissy Teigen, Riley Keough, Hailee Steinfeld, and Olivia Munn are reportedly stocking their skincare routines with MARA staples, including the Algae Cleansing Oil, SeaDream Algae cream, Sea Silk Lip Balm, and Algae Retinol Face Oil.
https://www.instagram.com/allisonmcNamara/
Allison McNamara frequently shares insights into her brand and lifestyle on instagram.
Beyond Skincare: An Algae-Rich lifestyle
McNamara’s commitment to algae extends beyond her product line and into her personal diet. She embraces a holistic approach, incorporating the superfood into her meals and snacks whenever possible.
“I never turn down a sushi night,and when cooking,I use the Algae Cooking Club oil because it has a high burn point,which makes it healthier and more effective for stove-top cooking,” she shares. She also enjoys creative snacks like cottage cheese topped with dried nori seaweed, and boosts her smoothies with spirulina.For an extra detox boost, she frequently reaches for Juna chlorophyll drops in her water.
Seaside Escape & Travel Essentials
Unsurprisingly, the California native finds rejuvenation in seaside getaways. when traveling, McNamara relies on MARA Beauty’s Mini MARA Set to maintain her skin’s health and radiance.
“Our Mini MARA Set has everything your skin needs to stay healthy and glowing from the plane to the beach, including our Sea Kale Sunscreen serum for lazy, no-makeup makeup days,” she says.
Her vacation wardrobe reflects a relaxed, mermaid-inspired style, featuring Toteme sandals, a versatile set from Elce, a favorite white tank and fitted dress from Clyque the Label, and green pieces from Luv AJ’s new Sunset Stone collection.
https://www.instagram.com/allisonmcNamara/
McNamara often showcases her travel style and favorite products on her Instagram feed.
McNamara’s dedication to harnessing the power of algae, combined with her commitment to a holistic lifestyle, positions her as a leading voice in the evolving world of beauty and wellness.
