The Associação dos Municípios da Região da Amesc (AMESC), a regional association of municipalities in Santa Catarina, Brazil, will host a public awareness lecture on March 25th as part of the national “Março Azul” (Blue March) campaign. The event aims to increase understanding of colorectal cancer prevention and early detection, a disease that remains a significant public health concern despite advancements in treatment.
Colorectal cancer is the third most commonly diagnosed cancer in the United States, with an estimated 153,020 new cases expected in 2024, according to the American Cancer Society. Early detection is crucial, as it significantly improves treatment outcomes and survival rates. The Março Azul campaign and events like the one hosted by AMESC, play a vital role in disseminating information about risk factors, screening options, and the importance of seeking medical attention for any concerning symptoms.
The lecture, scheduled for 7:00 PM at the AMESC auditorium, will feature presentations from two leading medical professionals. Dr. Humberto Marten Teixeira, a coloproctologist practicing in Criciúma, will share his expertise. He too leads the colorectal surgery clinic at Unacon of Hospital São José and represents the Sociedade Catarinense de Coloproctologia (Catarinense Society of Coloproctology). Joining him will be Dr. Gabriele L. Braz, president of the Sociedade Catarinense de Gastroenterologia (Catarinense Society of Gastroenterology) and a member of the Federação Brasileira de Gastroenterologia (Brazilian Federation of Gastroenterology). Dr. Braz is also a professor of medicine at the Universidade do Extremo Sul Catarinense (UNESC).
The Março Azul campaign isn’t simply about raising awareness. it’s about empowering individuals to take proactive steps toward their health. Risk factors for colorectal cancer include age (over 50), a family history of the disease, inflammatory bowel disease, and certain lifestyle factors like a diet low in fiber and high in red and processed meats. The Centers for Disease Control and Prevention (CDC) provides detailed information on these risk factors and preventative measures.
Understanding Screening Options
Regular screening is one of the most effective ways to prevent colorectal cancer. Several screening options are available, including colonoscopy, sigmoidoscopy, stool-based tests (like fecal immunochemical test or FIT), and CT colonography. The best screening method for an individual depends on their risk factors, medical history, and personal preferences. The Mayo Clinic offers a comprehensive overview of these screening procedures.

Local Efforts and Community Engagement
Alex Bianchin, president of AMESC and the mayor of São João do Sul, emphasized the importance of community participation in the event. “It is important for us to arm ourselves with knowledge, and this will be an open and free event to discuss prevention,” he stated. This commitment to accessible health education reflects a broader trend of municipalities taking a proactive role in public health initiatives. The event is free and open to the public, aiming to reach a wide audience within the region.
The AMESC lecture is part of a larger national effort to reduce the burden of colorectal cancer. Beyond screening, lifestyle modifications – including a balanced diet, regular exercise, and avoiding smoking – can also significantly lower risk. Understanding the symptoms of colorectal cancer, such as changes in bowel habits, rectal bleeding, abdominal discomfort, and unexplained weight loss, is also critical for early diagnosis. If you experience any of these symptoms, it’s essential to consult with a healthcare professional.
Disclaimer: This article provides general information about colorectal cancer and should not be considered medical advice. Always consult with a qualified healthcare professional for diagnosis and treatment of any medical condition.
Following the March 25th lecture, AMESC plans to share resources and information from the event on its website and social media channels. Community members are encouraged to stay informed and discuss screening options with their doctors. The ongoing commitment to education and prevention is key to improving outcomes in the fight against colorectal cancer.
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