“Severance,” “Wicked” & Netflix Lead 2025 Clio Entertainment Awards
The most innovative marketing campaigns in film, television, and gaming were celebrated Thursday night at the 2025 Clio Entertainment Awards, with Apple TV+’s “Severance,” Universal Pictures’ “Wicked,” and Netflix emerging as major winners. The awards, recognizing creative excellence in entertainment marketing, were presented at a live ceremony hosted by Rachel Bloom at the Dolby Theatre in Hollywood.
The Clio Entertainment Awards, established in 1971 by The Hollywood Reporter, honor work across key art, design, trailers, audio-visual content, and more. This year’s competition highlighted a willingness to take risks, according to one industry official. “This year, the Clio Entertainment jury awarded work that took risks at a time when playing it safe often feels like the smarter move,” they stated. “We’re grateful to our jury members for continuing to celebrate creative ideas that push boundaries, and to our entrants who always find new ways to keep the magic in this business.”
Industry Leaders Honored
Beyond the campaign awards, several companies received top honors. Netflix was named Network of the Year, while Activision took home the title of Game Publisher of the Year. Warner Bros. Pictures was recognized as Studio of the Year, The Walt Disney Co. earned Entertainment Brand of the Year, and AV Squad was celebrated as Agency of the Year.
Jim Frederick, a veteran marketing executive with Castle Rock Entertainment, Warner Bros., and Sony Screen Gems, received the 2025 Clio Entertainment Impact Award for his lasting contributions to motion picture marketing.
Augmented Reality Takes Center Stage
The Clio Entertainment x Snapchat AR Specialty Award, presented by Snap’s senior director of marketing for the Americas, Alexandria Sumner, went to AKQA for Netflix’s “Body Swap” campaign. This innovative campaign also secured the Grand Clio for Digital, Mobile, & Social Media, lauded for its engaging and interactive storytelling. The award underscores the growing importance of augmented reality in connecting with audiences on digital platforms.
Key Wins Across Categories
A diverse range of campaigns were recognized for their creativity and impact. Here’s a breakdown of some of the Grand Clio Entertainment Award winners:
Television & Streaming
- Audio Visual Craft: “See It Differently” by Uncommon Creative Studio for BritBox
- Design: “Season 2 Open” by Apple TV+ for “Severance”
- Digital, Mobile, & Social Media: “Body Swap” by AKQA for Netflix
- Integrated Campaign: “Season 2” by Apple TV+ for “Severance”
- Out of Home: “Diorama Billboard” by ABC for “Abbott Elementary”
- Partnerships & Collaborations: “The Official Thingertips of Cheetos” by Goodby Silverstein & Partners for Cheetos
- Public Relations: “The Cube” by Apple TV+ for “Severance”
Theatrical
- Audio Visual Craft: “Days” by Buddha Jones for “28 Years Later”
- Branded Entertainment & Content: “Collateral Stains” by The Walt Disney Company for Marvel Studios/Tide
- Design: “Caption With Intention” by FCB Chicago for Rakish Entertainment
- Digital, Mobile, & Social Media Craft: “28 Years Later Trailer Countdown” by Watson Design Group for “28 Years Later”
- Digital, Mobile, & Social Media: “Smile 2 Watch” by Loop for “Smile 2”
- Innovation: “Caption With Intention” by FCB Chicago for Rakish Entertainment
- Integrated Campaign: “Integrated Campaign” by Warner Bros. Pictures for “Sinners”
- Key Art: “Eyes” by NEON for “Together”
- Original Content: “Aspect Rations with Ryan Coogler” by Rivendell Films for “Sinners”
- Partnerships & Collaborations: “Brand Partnerships Campaign” by Universal Pictures for “Wicked”
- Public Relations: “Caption With Intention” by FCB Chicago for Rakish Entertainment
- Retail & Premium: “Arcade Standee” by Midnight Oil for “Sonic The Hedgehog 3”
- Spot: “Slide” by Requiem for “Together”
- Teaser: “Days” by Buddha Jones for “28 Years Later”
- Trailer: “Beware” by Mark Woollen & Associates for “Weapons”
Home Entertainment
- Craft & Design: “Deluxe Boxset” by Lionsgate for “The Conversation”
- Digital, Mobile, & Social Media: “Home, Home, Home” by OC Agency for “Beetlejuice Beetlejuice”
- Experiential & Fan Engagement: “Oreo Empire” by Dentsu Creative Chicago for Mondeléz International
- Partnerships & Collaborations: “Dance With Bluey” by BBC Studios Creative for BBC Studios
Games
- Experiential & Fan Engagement: “Oreo Square Cookie” by Saatchi & Saatchi Germany for Mondeléz International
Live Entertainment
- Branded Entertainment & Content: “Breakfast Helsinki” by You Are What You Watch for Love & Anarchy – Helsinki International Film Festival
The full list of winners, including Gold, Silver, and Bronze recipients, can be found at www.clios.com/entertainment. The 2025 Clio Entertainment Awards demonstrate a continued commitment to recognizing and celebrating the power of creative marketing in the entertainment industry.
