2024-05-06 20:48:33
Text: Editorial Cuba Noticias 360
The company Meta, owner of Facebook, Instagram and WhatsApp, is in the testing phase of a new payment service, which could modify the interactions and work carried out until now, almost always organically, by influencers and creators of Cuban content.
During these days, a test service called Meta Verified is being carried out in Australia and New Zealand, which will allow users to verify their accounts using an identity document, obtain a blue badge and obtain additional protection against identity theft.
The subscription package for Instagram and Facebook will start at $11.99 per month on the web or $14.99 per month on Apple’s iOS system, Facebook founder Mark Zuckerberg wrote in a post on the social network.
Until now, one of the attractions for brands and businesses of working with Cuban influencers and content creators was that they managed to build their social networks and their verification, almost always organically and without paying, responding to the number of followers.
These new policies from the company led by Zuckerberg could change the landscape of brands’ work with content creators, as the company’s CEO himself announced that this new verification would also allow people who pay for it to be shown to more people. accounts on social networks.
However, the company announced that there will be no changes to the Facebook and Instagram accounts that are already verified. For these new changes, only those over 18 years of age could subscribe and this service would not yet be available for companies.
Meta’s foray into subscription services follows recent policies from social networks like Twitter, which announced last month that Twitter Blue will be priced at $11 a month. Other social media apps, such as Snapchat and messaging app Telegram, launched paid subscription services last year as a new revenue stream.