Midwich Unveils Major Expansion of Innovation house Experience Center
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A revitalized experience center at Midwich’s 50,000-square-foot Innovation House is now open, offering a extensive showcase of the latest advancements in audiovisual (AV) technology. The upgraded facility aims to provide immersive and interactive demonstrations across a wide spectrum of solutions, from LED displays to integrated security systems.
The Bracknell-based center, which first opened in 2021, has already attracted over 3,000 visitors each year. This latest investment builds on that success, introducing cutting-edge technologies and dedicated spaces designed to foster collaboration and innovation within the AV industry.
“Innovation House is more than just a showroom – it’s one of the few places in the country where you can experience the very latest technologies from across the entire AV industry,” stated a senior official at Midwich.”it embodies our commitment to taking technology further, enabling tomorrow, and bringing people together.”
Exploring the Enhanced Technology Zones
The refreshed center features a series of specialized technology zones, each designed to inspire and educate visitors. These include:
- drone Zone: Showcasing the potential of projection mapping with dynamic drone demonstrations.
- Microsoft Teams Signature Area: Powered by Copilot, this zone highlights the power of AI-enabled collaboration tools.
- UC&C Room: Fully equipped with complete unified communications and collaboration setups from Ashton Bentley.
- Command and Control Area: Featuring advanced Drone Command technology for integrated security and monitoring.
- Retail Zone: Utilizing interactive projection mapping to demonstrate innovative retail experiences.
- Pixel Pitch Learning Area: Dedicated to the latest pixel pitch LED display technologies from Absen.
- Stage Area: A newly designed space for live presentations, training sessions, and product demonstrations.
New Spaces for Content Creation and Immersive Experiences
Beyond the enhanced zones, the update introduces two meaningful new additions: the X2O One Room and the XR Production Zone. The X2O One Room allows remote participants to seamlessly join events and training sessions in real time, expanding accessibility and reach. The XR Production Zone is setting a new standard for immersive technology experiences, offering a glimpse into the future of extended reality applications.
“The experience center at Innovation House continues to develop as a powerful platform connecting Midwich, our partners, and customers,” added a company representative.”It stands as the home of innovation,collaboration,and inspiration for the AV industry – a place to inspire,engage and educate the AV community.”
Visitors are encouraged to book demonstrations or tours to explore the fully upgraded experience center and d
Why: Midwich expanded its Innovation House experience center to showcase the latest advancements in AV technology, foster collaboration, and provide immersive demonstrations for industry professionals and customers. The expansion aims to solidify Midwich’s position as a leader in the AV industry.
Who: The key players are Midwich, its technology partners (like Absen, Ashton Bentley, and Microsoft), and its customers within the audiovisual industry. The expansion benefits AV professionals seeking to learn about and test new technologies.
What: Midwich revitalized its 50,000-square-foot Innovation House experience center. this included enhancing existing technology zones (Drone, Microsoft Teams, UC&C, etc.) and adding two new spaces: the X2O One Room for remote participation and the XR Production zone for immersive experiences.
How: Midwich invested in cutting-edge technologies and
