Min Hee jin Launches New Agency Amidst Ongoing contract Dispute with ADOR & NJZ
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A tumultuous period in K-pop continues as former ADOR CEO min Hee Jin has officially established a new entertainment agency,while negotiations remain stalled between her previous company,ADOR,and the popular group NJZ regarding their contracts and future activities. The developments, unfolding on October 24, have sparked both excitement and apprehension among fans and industry observers.
the Birth of OOAK
Following her departure from ADOR, Min Hee Jin turned to Instagram to unveil initial branding concepts for her new venture. while early speculation suggested the company would be named “OK,” subsequent posts revealed a focus on the acronym “OOAK,” interpreted by many as standing for “Only One Always Known.” The designs showcased a range of aesthetics, from minimalistic approaches to more elaborate graphic designs, culminating in concepts featuring a dove motif.
Netizens reacted with a mix of enthusiasm and criticism to the initial logo explorations. One commenter on theqoo noted, “Okay, savings bank. Okay, cash-back. She could totally shoot a commercial.” Others expressed hope for a potential reunion with NJZ, while some found the designs to be “overly produced” and “awkward.”
contract Impasse with NJZ and ADOR
The launch of Min Hee Jin’s new agency occurs against the backdrop of a continuing stalemate in contract negotiations with ADOR and NJZ. According to reports, the members of NJZ and ADOR have “still not come to an agreement regarding their contract and activities.” This lack of resolution raises questions about the future of the group and the potential for collaboration with Min Hee Jin’s new company.
The situation began in May 2024 when HYBE, ADOR’s parent company, attempted to remove Min Hee Jin from her position, alleging she attempted a coup to gain control of ADOR. The dispute centered around accusations of undermining HYBE’s management and attempting to poach artists. NJZ’s contract renewal became entangled in the conflict, as the group’s future was seen as closely tied to Min Hee Jin’s leadership.
After months of legal battles and mediation, HYBE ultimately allowed Min Hee Jin to remain as ADOR CEO, but with substantially reduced authority. However, the underlying tensions remained, leading to Min Hee Jin’s eventual departure in October 2024. As of November 1, 2024, NJZ’s contract status remains unresolved, with no clear indication of whether they will renew with ADOR or potentially join Min hee Jin’s new agency, OOAK. The outcome will undoubtedly have notable implications for the future of NJZ and the broader K-pop landscape.
