2023-06-05 00:12:07
Monday, June 5, 2023, 00:12
Kat Norton is known to her followers as Miss Excel, the name with which in the middle of the pandemic he began to make videos explaining the secrets of spreadsheets. Today, at the age of 29, he assures that he only works four hours a day (from his mansion in the Red Rock Mountains of Arizona) and earns 1.8 million euros a year through both his profiles on social networks and selling courses to companies, individuals or educational centers.
In 2016, Norton was a recent business administration graduate working as a consultant. There, seeing that many of the employees were a little fishy in handling spreadsheets despite the fact that data management was increasingly important, she decided to create her own methodology to provide training within the company itself. The initiative was a success, and she spent the next four years teaching her own colleagues how to squeeze all the resources out of Excel.
When the confinement arrived in 2020, it occurred to him to post this content on Tik Tok, so that other professionals could take advantage of the hours at home improving their skills with spreadsheets. At first, Excel tutorials didn’t have much of a place in such a dynamic social network, but she had a strategy; accompany the lessons with some silly dance. A simple but effective trick. His casual way of teaching immediately caught on with an audience of professionals who know how important it is to handle one of the key office automation tools (and its updates) but shy away from the usual tutorials.
Just eight months later, Norton already had a consolidated group of followers who, thanks to the free viewing of his videos, brought him enough income to pay his student loans and, later, quit his job and dedicate himself exclusively to creating content on the networks. social. Quite an achievement considering that Tik Tok pays two or three cents for every thousand views of a video.
But that income (in one day he earned $100,000, according to his account) was no longer the true reason for his business. From there, the content posted for free on the networks would also serve to promote what it would offer on its own website, where through direct sales or subscription it offers courses and educational resources on Microsoft 365 packages, both professionals and companies or educational centers. courses.
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