The vibrant, nostalgic aesthetic of the 1990s is experiencing a resurgence in popularity online, and one Quebec-based illustrator is at the forefront of the trend. Known on Instagram as @cette.trend, artist Marie-Ève Tremblay is captivating audiences with her illustrations that blend personal experiences as a mother with a distinctly 90s visual style. This intersection of motherhood and retro art is resonating with a growing community, particularly those who identify with the hashtag #90skids.
Tremblay’s Instagram feed offers a glimpse into her life as a “mamandedeux” – a mother of two – alongside behind-the-scenes looks at her work as a freelance illustrator. But it’s the evocative imagery, reminiscent of childhood toys, Lisa Frank designs, and the general aesthetic of the 1990s, that truly sets her work apart. The account, which currently boasts over 28,000 followers as of November 2, 2023, has become a digital haven for those seeking a dose of nostalgia and relatable content about modern motherhood.
The Rise of #90skids and Nostalgia Marketing
The #90skids hashtag, used extensively by Tremblay and her followers, represents a broader online community built around shared memories of the 1990s. This isn’t simply a fondness for the decade; it’s a cultural phenomenon that’s heavily influencing marketing, fashion, and art. Experts note that nostalgia marketing taps into powerful emotional connections, offering a sense of comfort and familiarity in a rapidly changing world. A 2023 report by Wunderman Thompson identifies “Nostalgia 2.0” as a key consumer trend, driven by anxieties about the future and a desire for simpler times.
Tremblay’s work cleverly leverages this trend. Her illustrations aren’t simply copies of 90s imagery; they’re reinterpretations filtered through the lens of contemporary motherhood. This creates a unique appeal, attracting both those who grew up in the 90s and a younger audience discovering the aesthetic for the first time. The use of bright colors, playful fonts, and familiar motifs evokes a sense of joy and whimsy, offering a welcome escape from the often-serious realities of daily life.
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From Software Engineering to Illustration
Tremblay’s path to becoming a successful illustrator wasn’t traditional. She initially worked as a software engineer before transitioning to a creative career. This background in technology informs her approach to art, allowing her to seamlessly integrate digital tools and techniques into her workflow. She often shares glimpses of her process on Instagram, demonstrating how she combines hand-drawn elements with digital editing. This transparency resonates with her audience, fostering a sense of connection and authenticity.
The shift from coding to creating wasn’t without its challenges. Tremblay has spoken openly about the difficulties of building a freelance career and balancing work with the demands of motherhood. However, she’s found a supportive community online and has successfully carved out a niche for herself by embracing her unique artistic vision. Her story serves as an inspiration to others considering a career change or seeking to pursue their creative passions.
The Appeal of Relatable Motherhood Content
Beyond the nostalgic aesthetic, a significant part of Tremblay’s appeal lies in her honest and relatable portrayal of motherhood. She doesn’t shy away from depicting the messy, chaotic, and often-exhausting aspects of raising children. Her illustrations often feature scenes of everyday life – playtime, mealtime, bedtime – rendered with a touch of humor and warmth. This authenticity resonates with parents who are looking for content that reflects their own experiences.
The rise of “momfluencers” and parenting content creators on social media has created a demand for authentic voices. While some influencers present a highly curated and idealized version of motherhood, Tremblay offers a more grounded and realistic perspective. This approach has earned her a loyal following of parents who appreciate her honesty and vulnerability. The account provides a space for connection and support, fostering a sense of community among mothers navigating the challenges of parenthood.
What’s Next for @cette.trend?
Tremblay continues to create latest illustrations and engage with her growing community on Instagram. She also offers prints and other merchandise featuring her artwork through her online store. As the 90s nostalgia trend shows no signs of slowing down, it’s likely that @cette.trend will continue to gain popularity. Tremblay’s ability to blend personal experiences with a distinctive artistic style positions her as a key figure in this cultural movement.
Looking ahead, Tremblay plans to continue exploring themes of motherhood, nostalgia, and creativity in her work. She is also considering expanding into new mediums, such as animation and children’s books. Her next confirmed project is a collaboration with a Quebec-based children’s clothing brand, details of which will be announced on her Instagram account in the coming weeks.
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