MOONSUN, a contemporary brand developed by Recipe Group (CEO Joo Si-kyung), has unveiled its 2026 SS season campaign and is expanding its brand. This season combines refined military sensibility with a dynamic running mood to show aggressive moves both online and offline.
The 2026 SS collection, released by Moonsun on February 12, is divided into the main line and the second line, ‘MOONSUN COTTON CLUB’, suggesting a wide spectrum of styles.
First, the main collection line was set to the theme of ‘Armory Couture’. It is characterized by redefining clothes as ‘structures that form the attitude of existence’ rather than mere decoration. Pockets and stitch details, which are symbols of military clothing, are placed functionally, This was reinterpreted with a refined silhouette and elegant structure to express elegant strength. It is a genderless item that encompasses both modern women and men, and contains the design aesthetics of function and emotion.
The outerwear lineup, which is the main product line, has also been further strengthened. The ‘Linen Blend No Collar Jacket’ has a light texture and a silhouette that emphasizes the waist line, increasing usability in the spring and summer seasons. The ‘Military Reprint Leather Jacket’ has completed a powerful silhouette by adding structural details to the brand’s signature item. The ‘Pocket Field Dress’ presented together also satisfies functionality and style at the same time through the harmony of a relaxed fit and pattern.
Next, the second line, Cotton Club, introduced the concept of ‘RUNNING KLUB’. The balance and freedom of daily movement found in the act of running were reflected in the clothes. Adding a soft texture to details inspired by runner uniforms. It exquisitely harmonizes the functionality of sportswear and the sensibility of daily wear.
We will also expand distribution channels and strengthen customer benefits. This collection will be available starting February 12th at Moonsun’s official online store and taste select shop 29CM. In particular, on February 22nd, we plan to provide special benefits through the ‘Moonsun Day’ promotion for our mall customers.
Furthermore, Moonsun is also speeding up the expansion of offline contact points. In early March, a standalone ‘Moonseon Cotton Club’ store will open near Seoul Forest in Seongdong-gu, Seoul. The store will be decorated as a space where consumers can directly experience the unique philosophy and brand sensibility pursued by Moonsun Cotton Club.
one side, Launched in 2019, Moonsun presents timeless and valuable designs every season with the philosophy of ‘Timeless’ and ‘Infinity’.
Seoul, February 12, 2026 – Moonsun is making a bold statement with its 2026 Spring/Summer collection, blending military precision with the energy of a runner’s stride. The new line, released today, signals a significant expansion for the contemporary brand.
A Dual Approach: ‘Armory Couture’ and ‘RUNNING KLUB’
The 2026 SS collection from Moonsun offers a diverse range of styles through its main line and the ‘MOONSUN COTTON CLUB’ second line.
The main collection embraces the theme of ‘Armory Couture,’ a concept that redefines clothing not as simple decoration, but as “structures that form the attitude of existence.” Expect to see functional pockets and stitch details—hallmarks of military design—reimagined with elegant silhouettes and a sophisticated structure. The collection is designed to be genderless, appealing to both modern women and men with its blend of function and emotional design.
Outerwear Takes Center Stage
Moonsun is doubling down on outerwear this season. The ‘Linen Blend No Collar Jacket’ offers a lightweight feel and a flattering waistline, perfect for warmer weather. The brand’s signature ‘Military Reprint Leather Jacket’ receives structural updates for a more powerful look, while the ‘Pocket Field Dress’ seamlessly combines practicality and style with a relaxed fit and thoughtful pattern.
The Freedom of Movement: ‘RUNNING KLUB’
The ‘MOONSUN COTTON CLUB’ second line introduces ‘RUNNING KLUB,’ a concept inspired by the balance and freedom found in running. Soft textures and details reminiscent of runner uniforms are integrated into pieces that effortlessly blend sportswear functionality with everyday wearability.
Expanding Access and Experience
Starting February 12, the 2026 SS collection will be available at Moonsun’s official online store and the curated retailer 29CM. Customers can look forward to special benefits during the ‘Moonsun Day’ promotion on February 22.
Beyond online access, Moonsun is investing in physical retail. A standalone ‘Moonseon Cotton Club’ store is slated to open in early March near Seoul Forest in Seongdong-gu, Seoul, offering an immersive experience of the brand’s philosophy and aesthetic.
Launched in 2019, Moonsun has consistently delivered timeless designs guided by the principles of ‘Timeless’ and ‘Infinity.’
- Moonsun’s 2026 SS collection blends military-inspired design with the dynamism of running.
- The collection is divided into two lines: the main line ‘Armory Couture’ and the second line ‘MOONSUN COTTON CLUB’ with the ‘RUNNING KLUB’ concept.
- The collection launches February 12 online and will be supported by a new retail location in Seoul in early March.
- Moonsun emphasizes genderless designs and a philosophy of ‘Timeless’ and ‘Infinity’.
