2024-05-24 19:49:43
Everybody’s Favourite – YouTube
The research performed by the corporate confirmed that 94 % Lithuanian residents use the social community Fb, and 93 % respondents additionally use its messenger platform “Messenger”. Each of those platforms are used largely by Lithuanian residents – at the least as soon as or a number of instances a day.
It’s true that YouTube has change into the most typical and respondents’ favourite social platform – even 97% of respondents use it with various frequency in Lithuania. inhabitants.
“It may be seen that Fb continues to be probably the most and most used social community. In the meantime, the YouTube channel is probably the most broadly used, as solely 3 % respondents don’t use this platform in any respect – no different social community confirmed such a consequence,” says the corporate’s head of social networks and digital content material.
In accordance with Mr. Antropik, the YouTube phenomenon is decided by its extraordinarily sensible methods of utilizing it: “Every part is looked for right here – from directions, training, music, enjoyable and straightforward content material, to movies for youngsters, so it’s relevant in lots of life conditions. It is most likely secure to say that YouTube even replaces tv for lots of the inhabitants.”
In accordance with the analysis information, 47 % of these surveyed additionally use Instagram with various frequency, one other 35 %. – the TikTok platform. The skilled social community “Linkedin” is used much less usually in Lithuania – it’s normally opened as soon as every week.
The social community “Threads”, which appeared just lately, can be slowly catching on within the nation – 92% of individuals don’t use it but. inhabitants. BeReal, which appeared a couple of years in the past and gained nice recognition, appears to have change into out of date – it’s nonetheless utilized by solely 4%. respondents.
Procuring to encourage promotions
The research additionally confirmed that commercials seen on social networks encourage folks to buy items and companies. In accordance with J. Antropik, a 3rd (33%) of the respondents declare that they purchased a services or products in keeping with social. promoting seen on the networks 1-2 instances or much more usually.
“Because of this a 3rd of individuals even consciously admit that promoting has influenced their choice to purchase a service or product.” It is usually attention-grabbing that folks usually don’t distinguish wherein social community they noticed the commercial. It may be concluded that social networks usually are not very separable from one another,” notes the corporate’s head of social networks and digital content material.
The knowledgeable provides that the truth that folks don’t keep in mind on which social community they noticed an commercial for a services or products exhibits that prioritizing just one channel doesn’t carry advantages to enterprise.
“Since folks don’t assign commercials solely to some channel, it’s tough to foretell the habits of potential consumers in a single or one other social community. Consequently, those that promote on the Web profit most from the number of platforms – Lithuanian residents are energetic in many alternative social networks. networks”, says J. Antropik.
The research “Analysis of Social Networks” was carried out by UAB “Norstat” in 2024 on behalf of the corporate “Tele2”. April 18-25 The research represents the opinion of Lithuanian residents aged 16-70 who use at the least one social community day by day. Throughout the analysis, 600 respondents have been interviewed.
2024-05-24 19:49:43