Motul Extends MotoGP Partnership, Fuels Expansion into Formula 1
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Motul, a leading French producer of oils and lubricants, has solidified it’s commitment to motorsports with a five-year renewal of its commercial agreement with MotoGP and Dorna Sports. This extension, announced recently, builds upon a relationship spanning over 15 years and signals a broader strategy for the brand, including a return to Formula 1.
long-Term Commitment to Racing Innovation
The renewed partnership will see Motul continue as the title sponsor of the grand Prix (GP) of Japan and the season-ending Valencia GP.Beyond these prominent sponsorships, the company plans to launch a series of fan and digital campaigns throughout each MotoGP season. According to a company release, this demonstrates Motul’s “long-term commitment to competition and innovation.”
“being part of the world’s premier motorcycle racing championship allows us to embody what it means to be a co-creator of performance, working alongside the very best to continually push the limits of technology and passion,” stated a senior Motul brand executive.
A History of MotoGP Involvement
Motul first entered MotoGP as a title sponsor for the 2014 Grand Prix of Japan. The brand later expanded its presence, adding title sponsorships for races in the Netherlands (2015) and Argentina (2016). This sustained involvement highlights the strategic importance of MotoGP to Motul’s global marketing efforts.
The company’s dedication to motorcycle racing extends beyond MotoGP, with a prominent sponsorship of the World Superbike Championship – organized by Dorna WSBK Association, a subsidiary of Dorna Sports – since 2016. Motul also maintains a strong presence in endurance racing, notably supporting the prestigious 24 Hours of Le Mans race.
Dorna Sports Praises Collaborative partnership
A representative from dorna sports emphasized the value of the relationship, stating that Motul “bring[s] more than sponsorship to the sport.” They highlighted the collaborative efforts that have resulted in “exciting fan events,focused campaigns,and launched some innovative products.” The season finale in Valencia, with Motul as title sponsor, was specifically cited as a model for future events, aiming to create a extensive and engaging experience for fans.
Return to formula 1 with McLaren Racing
In a parallel move, Motul announced in September a return to Formula 1 (F1), partnering with McLaren Racing as an official supplier starting with the 2026 campaign. This marks a significant homecoming for the brand, which previously sponsored Williams and BRFM F1 teams in the 1970s.The McLare
Why: Motul is expanding its motorsport presence to increase brand awareness and showcase its technological expertise. The company aims to connect with a broader audience of motorsport enthusiasts.
Who: Motul, a French producer of oils and lubricants, is partnering with MotoGP (and Dorna Sports) and McLaren Racing. Dorna Sports is also a key player, praising the collaborative relationship.
What: Motul renewed its five-year commercial agreement with MotoGP, continuing as title sponsor of the Grand prix of Japan and Valencia GP. Simultaneously, Motul announced a partnership with McLaren Racing as an official supplier for the 2026 Formula 1 season.
How did it end?: The MotoGP agreement is ongoing for five years. The F1 partnership with mclaren begins in 2026. The current announcement solidifies these plans and underscores Motul’s ambition to connect with a broad audience of motorsport enthusiasts and showcase its technological expertise on a global stage. The company’s long-term strategy appears focused on leveraging its partnerships to drive brand awareness and solidify
