Valle Aurina: A Winter Escape Blending Sport, Gastronomy, and Alpine Tradition
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A unique blend of exhilarating winter sports, refined gastronomy, and immersive cultural experiences awaits visitors to the Valle Aurina holiday area, offering a deeply authentic mountain escape. The region is positioning itself as a destination for both adrenaline seekers and those craving tranquility, promising a season defined by both action and mindful connection with the landscape.
A Season of Diverse Experiences
The Valle aurina offers a varied calendar of events alongside its core alpine skiing offerings. Visitors can explore the world of biathlon with guidance from former athlete Barbara Ertl in Riva di Tures, challenge themselves with ice climbing excursions, or enjoy a leisurely snowshoeing adventure complete with a traditional snack. Traditional activities like eisstock (a form of curling) and exhilarating sledding descents in Lutago add to the region’s appeal. For those seeking a unique nighttime experience, guided excursions to Castel Taufers are also available.
Culinary Delights: Ski&Cheese and Beyond
The region’s culinary scene is a central component of the Valle Aurina experience.Every Wednesday from January 14th to March 18th,2026,the Ski&Cheese event will offer a high-altitude tasting of South Tyrolean cheeses. A similar concept, Skating & Cheese, combines cross-country skiing on the panoramic Reiner Höhenloipe with the flavors of local dairies.
Programs for Every Level
For beginners, the “Fun on skis in 3 days” program provides an intensive and personalized introduction to skiing, emphasizing safety and technique. Those seeking a more introspective experience can participate in Toul Yoga,scheduled from January 9th to February 1st,which aims to connect participants with the mountain’s slow rhythms and peaceful silence.
Ambassadors of the Aurina Valley
The Valle Aurina is showcasing its identity through three prominent figures. Tina Marcelli, a Michelin Green Star chef at the Johanns restaurant of the Amonti Chalet Resort and the valley’s food ambassador, will inaugurate the season and host a winter flavors workshop on February 10th, 2026, in Lutago, focusing on seasonal delicacies. Alongside Marcelli,Simon Maurberger,an alpine skier with six European Cup victories and multiple World Cup top-10 finishes,repr
Why is Valle Aurina promoting a winter tourism campaign? Valle Aurina is aiming to position itself as a multifaceted alpine destination,attracting both adventure seekers and those seeking tranquility,and showcasing its blend of sports,gastronomy,and cultural experiences.
Who is involved in promoting the Valle Aurina winter experience? The campaign features three ambassadors: Tina Marcelli (Michelin Green Star chef and food ambassador), Simon Maurberger (alpine skier), and Kier (featured in The Ultimate Run video). Barbara Ertl, a former biathlete, also leads biathlon experiences.
What are the key offerings of the winter season? Key offerings include biathlon guidance, ice climbing, snowshoeing, Eisstock, sledding, nighttime excursions to Castel Taufers, Ski&Cheese and Skating & Cheese events, a “Fun on skis in 3 days” program, and Toul Yoga.
How will the campaign unfold? The campaign will unfold through events like Ski&Cheese (Wednesdays, Jan 14-March 18, 2026), Skating & cheese, Tina Marcelli’s winter flavors workshop (Feb 10, 2026), and
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